Internship Program, Culture Marketing, US
About The Position
Candidates are encouraged to apply to 2 or fewer internship roles during a given internship recruiting cycle. Red Bull is seeking a dynamic, curious, and culturally attuned Summer Intern to support the Director of Culture Events & Regional Execution. This role sits at the intersection of culture, creativity, and consumer engagement, with a focus on executing impactful regional events and developing innovative ideas that connect directly with entry-point consumers. This is a hands-on opportunity for someone passionate about cultural marketing, live experiences, and how brands authentically show up in community-driven spaces.
Requirements
- Actively enrolled in college/university as an undergraduate or graduate student
- Available to work full-time (40 hours per week) for the duration of the internship
- Demonstrated initiative through academics, work experience, or extracurricular involvement
- Strong verbal and written communication skills
- A growth mindset, with the ability to learn quickly, adapt to new environments, and incorporate feedback
Responsibilities
- CULTURAL INSIGHT & INNOVATION Research emerging cultural trends, grassroots movements, and community touchpoints relevant to entry-point consumers (Gen Z, new-to-brand audiences, and culturally curious communities).
- Contribute ideas for innovative event formats, content capture opportunities, and interactive experiences.
- Identify opportunities to deepen brand relevance through authentic partnerships and creative storytelling.
- Support pilot concepts that experiment with new formats, tech integrations, or community-first activations
- STRATEGY & CROSS-FUNCTIONAL COLLABORATION Assist in developing presentations and creative decks for internal stakeholders.
- Collaborate with marketing, field teams, and agency partners to ensure regional activations align with national brand priorities.
- Help evaluate event performance and consumer engagement metrics to inform future strategy.
- EVENT OPERATIONS & SUSTAINABILITY TRACKING Support the planning and on-the-ground execution of regional cultural events
- Assist with vendor coordination, production logistics, run-of-show development, and post-event recaps.
- Help manage event-day operations to ensure seamless execution.
- Track timelines and update internal communication.
Benefits
- Comprehensive Medical, Dental and Vision Plans
- 401k Match
- Family Leave
- PTO & Paid Holiday Schedule
- Pet, Legal, and Life Insurance
- Tuition Reimbursement
- Benefits listed may vary depending on the nature of your employment and/or work location
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What This Job Offers
Job Type
Full-time
Career Level
Intern
Education Level
No Education Listed
