The Internet Sales Consultant's primary role in the dealership is to respond to Internet customer inquiries and ensures that the dealership actualizes its maximum profit potential on Internet sales. Communicates effectively with Internet customers and prospects according to their preferred method of communication, whether by phone, by e-mail, or in person. Has thorough knowledge of all dealership products and services. Satisfies the transportation needs of Internet-generated customers. Meets or exceeds the store’s minimum monthly production and profit standards for units sold and delivered. Directs customers to product information resources, including those available on the Internet. Assists customers in selecting a vehicle. Understands the psychology of Internet customers and works with them accordingly to set appointment at the store for proper vehicle demonstration and to close the transaction. Check e-mail frequently and respond to inquiries with-in the store’s response standards. Maintains email communications with all involved departments while keeping customer abreast when needed. Handles all Internet sales inquiries personally. Coordinates Internet promotions with other dealership sales promotions and advertising. Ensures that the Web site address is prominently displayed throughout the dealership, e.g., on business cards, flyers, pens, and all dealership advertising. Researches auto-buying services on the Internet and acts as liaison with any services the dealership uses to promote its site or advertise. Works with webmaster to update the Web site frequently to attract new and repeat visitors. Takes photos of dealership inventory for use on the dealership site. Maintains an ongoing customer database to capture repeat business. Knows and understand the federal, state, and local laws which govern retail automobile sales. Establishes personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals. Schedules first service appointment for sold customers. Reports on time to work and follows the schedule provided for you. Calls supervisor if he/she cannot be to work on time. Must have motivation to be successful.
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Number of Employees
5,001-10,000 employees