International Social Analytics & Listening Associate (External Agency Staff)

The National Football League•New York, NY

6h•Onsite

About The Position

The International Social Analytics and Listening Associate will be key in measuring the social presence of the NFL on a global scale. This position will be responsible for benchmarking / KPI setting, measurement, reporting, and insights work across all markets. We are looking for an individual who understands social platforms, content strategy, and data in combination with a passion for growing the NFL’s social presence internationally. This is a contract opportunity offering a weekly salary, requiring on-site presence five days per week.

Requirements

Strong understanding of the social media landscape on a global scale
Extensive experience with social media measurement of large media, entertainment, and / or sports brands
Deep knowledge of the NFL, its players, clubs, and overall history of the league
Excellent communicator (both verbal and written) with the ability to story-tell using data and explain complex concepts in a digestible fashion
10+ years' of experience working in a social-focused data role

Nice To Haves

Bachelor’s degree preferred

Responsibilities

Work with market leads and international market to set specific benchmarks and KPIs across social platforms
Analyze social listening data to show themes, engagement, interest levels, sentiment, and topics of conversation across priority markets
Collaborate with the larger social analytics team to take global learnings and distribute / implement them with international markets
Set up measurement strategy for emerging platforms and / or platforms with a majority international user base
Design, create, and distribute reporting for priority markets and total international social activity
Liaise with social platforms for improved data and / or new metrics, specifically around isolating international user bases
Assist in measurement of international influencer ecosystem
Perform deep-dive analyses to uncover highest performing content both internationally and by target market
Contribute to overall reporting with international social listening, consumption, and engagement data round NFL tentpole events (Super Bowl, Pro Bowl Games, Draft, Combine, etc)