International SEO Specialist (US-Based)

Motorola Solutions • Fort Lauderdale, FL

203d

About The Position

We are looking for an experienced SEO Specialist who is fluent in English, Spanish, and Portuguese to join our Growth Marketing team. This role will lead the growth of our organic search presence in international markets, with a focus on Mexican and Brazilian markets, as well as Italian, German, French and other international markets. This role is not expected to be fluent in all language markets—rather, the candidate should have experience in managing international SEO initiatives in general and working with a team of localization specialists to guide marketing materials across several languages. The ideal candidate will have a strong understanding of SEO best practices, experience managing SEO activities across several domains, and a deep knowledge of international market dynamics.

Requirements

• Fluency in English, Spanish and Portuguese
• 3+ years of proven experience developing, executing, and reporting on SEO initiatives in Spanish and Portuguese
• 3+ years working with SEO on-site analysis tools such as Google Search Console, Ahrefs, Screaming Frog, Semrush, and Surfer SEO
• 3+ years of strategizing and editing SEO content; experience writing SEO content a plus
• 3+ years working with using website analytics tools such as Google Analytics
• Experience with international SEO initiatives and an understanding of cultural nuances and regional differences
• 3+ years working with heatmap tools such as Hotjar or Mouseflow
• Familiarity with strategies to improve domain authority
• Receptive to testing new strategies with the evolving search landscape
• Familiarity with content management systems such as WordPress
• Working knowledge of CRM software such as HubSpot
• Demonstrates interest in the latest news and trends relating to SEO
• Self-starter who doesn't need to be closely managed and can freely collaborate with team members
• Excellent communication skills
• Strong organizational and project management skills

Responsibilities

• Lead our international SEO strategy and initiatives to improve organic search rankings and drive traffic to our website for international markets
• Consistently identify opportunities for SEO growth, optimizing existing content and producing new content
• Monitor and analyze website performance using SEO tools and analytics to identify trends and actionable insights
• Strategize, edit, and optimize high-quality content that aligns with SEO best practices
• Manage activities with freelance writers and localization specialists to help propel international SEO efforts
• Closely track and report on SEO KPIs, effectively communicating key data insights
• Conduct frequent competitor analyses to identify gaps and opportunities for improvement
• Stay nimble among algorithm changes and SEO industry developments
• Collaborate with the marketing and content teams to amplify SEO efforts and ensure consistent messaging across all channels
• Work with web developers to ensure international SEO best practices are properly implemented on newly developed code
• Assist in the creation and optimization of localized landing pages and other digital assets

Benefits

• Incentive Bonus Plans
• Medical, Dental, Vision benefits
• 401K
• 10 Paid Holidays
• Generous Paid Time Off Packages
• Employee Stock Purchase Plan
• Paid Parental & Family Leave
• and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computer and Electronic Product Manufacturing
• Education Level: High school or GED