Intern- Technology & AI Innovation (AI Engineering)

JCPenney • Dallas, TX

1d • $24 - $32 • Hybrid

About The Position

Join our Technology & Digital Experience team for a high-impact internship focused on leveraging artificial intelligence to elevate customer engagement across six iconic retail brands. This role is ideal for a curious, innovative, and tech-minded student excited to explore how AI can transform digital experiences in fashion, retail, and e-commerce. As an AI Innovation Intern, you’ll collaborate with cross-functional teams to research, prototype, and implement AI-powered solutions that improve customer journeys, personalize experiences, and support internal efficiency. You’ll gain hands-on exposure to enterprise-level digital products and real-world applications of modern AI tools.

Requirements

• Currently pursuing a degree in Computer Science, Information Systems, Data Science, Digital Marketing, UX/UI, or a related field (all majors welcome with demonstrated interest in tech)
• Interest in or foundational knowledge of artificial intelligence concepts, including machine learning, large language models, or generative AI.
• Curiosity about digital experience trends and how technology shapes customer behavior.
• Analytical mindset with the ability to interpret data and draw insights.
• Excellent communication skills and a willingness to collaborate across departments.
• Self‑motivated, creative, and eager to learn new technologies quickly.
• Must be available June 1st - August 7th 2026 for 40/hours per week.
• Adhere to regular in-office presence, including engaging in in-person team interaction, meetings and collaboration.
• Job duties may be performed effectively using the hybrid work program designated by the company.
• Must have authorization to work in the United States.
• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards.
• Ability to maintain regular and timely attendance consistent with the ADA, FMLA, and other federal, state and local standards and Company’s policy.
• Ability to remain in a stationary position for up to 8 hours per day
• Ability to constantly operate a computer, other office equipment and look at a monitor for up to 8 hours per day
• Ability to clearly and accurately communicate and exchange information verbally, in writing, or through other means in person, telephonically, or through virtual communication methods
• Ability to position self to reach at or below shoulder level

Responsibilities

• Assist in identifying opportunities to apply AI to improve digital experience across our brand portfolio, including personalization, search, product discovery, customer service, and content creation.
• Support the development and testing of AI-powered tools, such as chatbots, recommendation engines, workflow automations, and generative AI solutions.
• Conduct research on AI trends, emerging tools, and competitors to help inform digital strategy.
• Partner with Digital Experience, Marketing, UX/UI, and e-commerce teams to understand brand-specific needs and propose data-driven improvements.
• Help evaluate the performance of AI features using analytics dashboards and user feedback.
• Document findings, create presentations, and share insights with key internal partners.
• Participate in brainstorm sessions to generate new ideas for enhancing customer interaction across websites, apps, and social platforms.
• Perform other duties as assigned by supervisor as the company retains the right to change duties to this position.

What This Job Offers

• Career Level: Intern