Intern Marketing (Summer 2026)
The Hershey Company•Lower Swatara Township, PA
2d
About The Position
This is not a traditional marketing internship. As a Consumer Connections Ecosystem Incubator Intern, you will work at the center of how Hershey’s connects with consumers across culture, content, media, and platforms. You’ll partner with brand and marketing teams to explore where traditional approaches fall short—and help shape modern, consumer‑first ideas designed for how people engage today. Throughout the summer, you’ll focus on a single, meaningful business challenge, developing a strategic recommendation that brings together consumer insight, cultural relevance, and brand storytelling.
Requirements
- Currently pursuing a bachelor’s degree in Marketing, Communications, Business, or a related field
- Strong interest in consumer behavior, culture, and digital platforms
- Ability to synthesize information into a clear, compelling narrative
- Comfortable collaborating across teams and sharing ideas
- Curious, thoughtful, and eager to learn how modern brands are built
Nice To Haves
- Prior CPG experience is not required.
Responsibilities
- Explore Real Brand Challenges
- Collaborate with brand and marketing teams to understand business goals and consumer barriers
- Identify opportunities where current marketing approaches may not fully connect with younger audiences
- Translate complex inputs into clear, consumer‑first insights
- Develop a Modern Content‑Led Idea
- Design a culturally relevant, platform‑appropriate concept (e.g., social‑first content, creator collaborations, or digital experiences)
- Consider how the idea could live within a broader marketing ecosystem
- Work with internal partners to understand feasibility, brand standards, and execution considerations
- Build a Strategic Recommendation
- Connect your idea to brand objectives, consumer engagement, and long‑term growth
- Think through success metrics and how impact could be measured
- Incorporate feedback from strategy, media, content, and agency partners
- Present to Marketing Leadership
- Deliver a final presentation to Consumer Connections and Brand leaders
- Clearly articulate the consumer insight, strategic idea, and recommendation
- Participate in an executive‑level discussion about next‑step considerations
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What This Job Offers
Career Level
Intern
