Intern - Marketing

Flint Holding Company•Kansas City, MO

12d

About The Position

Flint Group is an innovative investment holding company focused on building long-term value through investments in private companies that generate returns over decades. With a unique organizational structure that prioritizes sustainable growth, Flint Group partners with portfolio companies to drive innovation, improve operations, and achieve market leadership. Flint’s investment approach is grounded in the pursuit of long-term success, focusing on innovation, workforce development, culture enhancements, and customer intimacy. The Marketing Summer Internship Program offers an exciting opportunity to gain hands-on experience in both digital and traditional marketing within a high-growth investment firm. Interns will work closely with Flint Group's marketing and leadership teams to execute impactful strategies supporting Flint's portfolio companies. You’ll have the chance to make a real contribution to the company’s marketing efforts while learning from senior leadership and industry experts. The Flint Group Marketing Summer Internship Program is a 10-week immersive experience designed to provide participants with comprehensive exposure to both digital and traditional marketing tactics. Interns will gain hands-on experience in PPC (pay-per-click advertising), SEO (search engine optimization), media buying, direct mail campaigns, and graphic design. Throughout the program, interns will collaborate with the team to contribute to marketing initiatives across multiple channels while regularly reviewing key performance indicators (KPIs) and participating in monthly reporting to develop a well-rounded understanding of marketing strategy and measurement in a real-world business setting. By the end of the internship, you will have gained valuable hands-on experience in diverse marketing tactics, enhanced your technical and strategic skills, and built meaningful professional relationships within a fast-paced and collaborative environment.

Requirements

Intellectual Curiosity: A keen interest in digital marketing, including content creation, social media strategy, and performance analytics.
Team-Oriented: Strong ability to work collaboratively in a team environment, with a positive and proactive attitude.
Creative & Analytical Skills: Strong creativity for content creation combined with an ability to analyze data and optimize digital marketing efforts.
Adaptability & Flexibility: Ability to pivot and thrive in a fast-paced, dynamic work environment.
Technical Proficiency: Familiarity with digital marketing tools and platforms, such as Google Analytics, or similar tools (preferred).
Attention to Detail: Ability to execute marketing tasks accurately and efficiently while maintaining high standards.
Communication Skills: Strong written and verbal communication skills with the ability to create clear, engaging content.
Academic Standing: Currently a Sophomore or Junior, with a GPA of 3.75 or higher.
Coursework: Completion of at least two courses in marketing, communications, digital media, or a related field.
Interest in Digital Marketing: A demonstrated interest in digital marketing strategies and platforms.
Technical Skills: Proficiency in Microsoft Excel, PowerPoint, and Word. Experience with content management systems (CMS), social media platforms, or digital advertising tools is a plus.

Responsibilities

Digital Marketing Support: Work closely with the Director of Digital Marketing and external digital marketing vendors to assist in the execution of digital campaigns, including PPC and SEO. Monitor performance metrics, compile reports, and contribute ideas for campaign optimization and targeting.
Social Media Strategy: Assist in developing and executing social media strategies across multiple platforms (Facebook, Instagram, LinkedIn, TikTok, X, YouTube). Help create content calendars, schedule posts, engage with followers, and monitor performance metrics to drive growth and improve engagement. Collaborate with the team to ensure consistent brand messaging and support campaign goals.
Mass Media Coordination: Work closely with the media buying vendor to assist in managing mass media efforts, such as TV, radio, and print campaigns. Learn about posting schedules, traffic instructions, and ad placement. Assist with media scheduling, asset coordination, and campaign reporting.
Direct Mail Marketing: Contribute to the development and distribution of direct mail campaigns. Assist in audience segmentation, design collaboration, and tracking campaign performance.
Graphic Design Assistance: Support the design team with creative projects, including social media graphics, flyers, email templates, and promotional materials. Ensure all designs align with brand guidelines.
Campaign Reporting: Track and report on the performance of marketing initiatives across all channels, using tools like Google Analytics, Google Ads, Microsoft Ads, SEMRush, ServiceTitan, Vendor Reports, and Power BI. Analyze data to assess campaign effectiveness and provide recommendations for improvement.
Collaboration: Work with marketing, creative, and brand teams to ensure all marketing efforts align with business goals and contribute to a cohesive strategy across all channels.
Project Presentation: Develop a project for presentation to senior leadership at the conclusion of the internship, summarizing key learnings and demonstrating the impact of marketing initiatives.

Benefits

Real-World Experience: Gain hands-on experience in a variety of digital marketing channels and techniques, from content creation to performance analysis.
Mentorship & Networking: Build strong professional relationships and receive mentorship from senior marketing leaders and subject matter experts.
Strategic Exposure: Understand the intersection of digital marketing with investment strategies and how effective marketing drives business growth.
Advanced Skill Development: Improve your digital marketing skills and become proficient in tools like Google Analytics, SEM platforms, and social media management tools.
Impactful Work: Work on projects that have a direct impact on the digital and branding presence of Flint Group and its portfolio companies, giving you the chance to see your contributions come to life.
Hands-On Experience: Work on live digital marketing campaigns, creating content and strategies that have a direct impact on Flint Group's business.
Exposure to Senior Leadership: Gain valuable exposure to Flint Group's leadership team and have the opportunity to present your work to senior executives.
Collaborative Culture: Be part of a supportive and dynamic team, collaborating with colleagues from across different departments and business functions.
Growth Opportunities: Build foundational skills in digital marketing that will set you up for success in future marketing or business roles.
Meaningful Impact: Contribute to the success of Flint Group’s marketing initiatives while learning how digital strategies drive long-term business growth.