Intern, Marketing Science

Omnicom Media GroupNew York, NY
310d$20 - $20Hybrid

About The Position

Annalect is the Data & Technology arm of Omnicom Media Group. Annalect's 4,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers' trust in brands, building new experiences, or delivering advanced analytics where it's most needed. Annalect is the driving force behind Omni, Omnicom's unique open operating system, which works hand-in-hand with clients' and partners' data and tools, to orchestrate better marketing outcomes. Annalect's unique approach to data and technology - one that relies on transparency, neutrality, and interoperability - allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.

Requirements

  • Rising seniors or students pursuing a master's degree in statistics, mathematics, economics, engineering, information management or related fields
  • Foundational communication, relationship building and analytical skills
  • Proficient in Excel (Pivot Tables, Chart Creation, VLookup, Formulas)
  • Proficient in at least one programming language such as R, Python, SQL. Experience programming in R preferred
  • Identify problems and propose solutions through application of analytical thinking
  • Candidates must demonstrate academic strength and a passion for learning
  • Familiarity with regression modeling is preferred
  • Proficiency in written and verbal communication
  • Understanding of Microsoft Office

Nice To Haves

  • Knowledge in the media, advertising, and marketing industries
  • Understanding of media and marketing analytics

Responsibilities

  • Steward data collection from various third-party platforms and analytics tools
  • Collaborate with Marketing Science teams on audience insights generation using 1st, 2nd and 3rd party data
  • Translate data into clear, compelling, and actionable insights
  • Ensure timely follow through on all scheduled and ad hoc deliverables
  • Data cleaning and exploration using analysis tools such as R to find trends, patterns, and insights
  • Develop marketing mix modeling analysis and interpret model results
  • Support development and updates of modeling packages - including development of multi-touch attribution code base
  • Learn to create data visualizations to communicate learnings from modeling activities
  • Develop presentations for stakeholders

Benefits

  • Work done during this internship will have high visibility and will be used on client projects
  • Exposure to Industry leading data sets and platforms
  • Exposure working with production codebases in R and other platforms
  • Enhance knowledge of the media industry and marketing data analytics
  • Mentorship from leading, marketing science managers and successful professionals
  • Opportunity to participate in Company networking events, lunch & learns, cultural events, meetings with C-Suite, career development meetings, and internship program activities
  • Paid Internship
  • Flexible schedule for students
  • Health insurance
  • Vision insurance
  • Dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • Vacation days
  • Sick days
  • Personal days
  • Paid parental leave
  • Paid medical leave
  • STD/LTD insurance benefits
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