Intern, Experiential Marketing - Summer 2026

BMW Group•Woodcliff Lake, NJ

2d•Hybrid

About The Position

As an independent group of companies, the BMW Group has a commitment to creativity and breakthrough ideas that goes well beyond the racetrack. In order to continuously create ultimate driving machines, we drive our growth and design excellence by staffing our teams with individuals who are innovative and always looking for the next great idea. If you share our vision and view yourself as an independent, creative thinker, we invite you to join our team in this exceptional role located in Woodcliff Lake, NJ. The intern will support the Experiential Marketing Department in the definition, planning, execution and reporting of events across multiple fields (sports marketing, driving programs, arts and culture, internal events and conferences).

Requirements

Currently enrolled in a bachelor or master’s degree program at an accredited college or university
Possess a minimum cumulative GPA of 3.0 (not just in major)
Have completed at least 30 college credit hours at time of application
Field of Study: Marketing, Business Administration or related field
Must attach a copy of unofficial college transcript
Ability to work full-time (36.25 hours/week)
Prior BMW Group experience (applicable to international J1 students only)
Computer skills in Microsoft products including Excel, Word & Power Point
Possess a valid driver's license and a clean driving record
Excellent time-management skills; ability to prioritize and handle multiple tasks simultaneously
Self-motivated, adaptable to a dynamic environment

Nice To Haves

Knowledge of SAP

Responsibilities

Supporting the experiential marketing team in all possible stages of event planning (e.g. defining event content, location and dates, liaising with agency partners, reviewing creative, analyzing offers, creating purchase orders, etc.)
Supporting the experiential marketing team on several projects across the department, including reporting post-event, vehicle loaner agreement preparation and circulation, evaluation of partnership proposals, etc.
Being responsible for own projects including discussions with internal business partners as well as external service providers, agencies and customers
Research and data analysis (i.e. KPI trends and evolution YOY, competitor analysis across various experiential fields, etc.)
Creating and maintaining purchase orders and purchasing processes in SAP and web-based IT-solution