Intelligence Director

Barkley•Kansas City, MO

22h

About The Position

You are a researcher at heart with a strategic mind — and a builder of better ways to uncover truth. You are a strategic thinker with deep analytical expertise and relentless curiosity. You connect insight to ideas. Data points into brand actions. Disparate signals into a path forward. You don’t just execute research — you elevate how research is done. You champion insights throughout the agency. In partnership with the SVP of Intelligence, you help advance the role of consumer intelligence across BarkleyOKRP. You work closely with Strategy, Creative, Media, Client Experience, Design, and Data teams to ensure the consumer perspective is embedded throughout the process. You are a trusted voice of the consumer inside the agency. You love working high and low. You operate comfortably at both the strategic and executional levels. You contribute to high-level learning agendas — segmentation, brand positioning, innovation exploration — while remaining deeply fluent in survey design, modeling, and statistical analysis. You bring rigor to the work without losing sight of creativity and business impact. You build smarter approaches. You design thoughtful methodologies to solve business problems and help evolve our tools, frameworks, and processes over time. In collaboration with the SVP, you identify opportunities to strengthen how BarkleyOKRP approaches consumer research and analytics. You believe research must lead to action. You translate complex analysis into clear implications. You ensure that insights drive decisions, inspire creative work, and unlock growth opportunities. You are collaborative, agile, and outcome-oriented — generating work that is rigorous, strategic, and actionable.

Requirements

Bachelor’s degree required; advanced degree in marketing research, statistics, economics, psychology, or related field a plus
8–10+ years of progressive experience in quantitative consumer research and analytics
Experience within an insights firm, client-side insights team, creative agency, brand strategy consultancy, innovation shop, or management consulting firm strongly preferred
Demonstrated expertise in advanced quantitative methods including factor analysis, cluster analysis, regression, and choice-based modeling (CBC, ACBC)
Proven experience leading segmentation, journey mapping, and brand equity research initiatives
Strong survey design expertise and fluency in statistical/analytics tools (e.g., SPSS, R, Python, Sawtooth, Displayr, Alchemer, Forsta/Decipher, Qualtrics, etc.)
Ability to synthesize complex data into compelling stories tied to clear business implications
Experience contributing to proposals and presenting to client stakeholders
Strong reasoning skills: ability to define problems, collect and analyze information, and draw sound, strategic conclusions
Ability to manage multiple projects simultaneously in a fast-paced agency environment

Responsibilities

Partner with the SVP of Intelligence to design and execute insight-driven learning agendas that define business opportunities and fuel client growth
Contribute to the evolution of BarkleyOKRP’s consumer research processes, frameworks, and best practices
Champion insight integration across Strategy, Creative, Media, and Client Experience teams
Provide mentorship and guidance to junior Intelligence team members
Lead primary quantitative research initiatives from design through analysis and activation
Design and execute advanced analytical approaches including factor analysis, cluster analysis/segmentation, choice-based modeling (CBC, ACBC), regression modeling, and MaxDiff methodologies
Translate statistical outputs into meaningful strategic narratives and business implications
Direct the creation of surveys, screeners, discussion guides, dashboards, data visualizations, and actionable deliverables
Collaborate with Strategy, Creative, Media, and Client Experience teams throughout the insight-gathering process
Ensure insights are clearly connected to briefs, creative development, communications planning, and innovation strategies
Contribute to agency thought leadership through primary and secondary research initiatives
Develop research approaches, learning plans, and scopes of work (SOWs) for new and existing clients
Support and lead portions of new business proposals where research and analytics are central
Present findings and recommendations to clients with clarity and confidence
Guide clients toward methodological approaches that will deliver meaningful, actionable insight
Manage multiple concurrent research initiatives with efficiency and rigor
Strengthen scalable tools, templates, and systems that improve the effectiveness of the Intelligence function
Maintain high standards of quality control across survey design, fielding, analysis, and reporting