VICARS LANDING 1-posted 1 day ago
Full-time • Mid Level
Onsite • Ponte Vedra Beach, FL
11-50 employees

The Marketing Professional is responsible for developing and executing strategic marketing initiatives to drive awareness, engagement, and occupancy for specialized services within the community, including Outpatient Therapy, Private Duty Home Health, the Integrated Memory Enhancement Program (IMEP), and Direct Entry Assisted Living. This role combines relationship-building, brand positioning, and targeted outreach to attract prospective clients and their families while maintaining the community’s reputation for excellence.

  • Develop and implement marketing plans for Outpatient Therapy, Private Duty Home Health, IMEP, and Assisted Living entry programs.
  • Build and maintain referral relationships with physicians, rehabilitation specialists, hospitals, and senior care professionals.
  • Manage digital and print advertising, social media presence, and community events to generate qualified leads.
  • Conduct tours and presentations for prospective residents and families.
  • Track and analyze lead sources, conversion rates, and ROI for marketing initiatives.
  • Bachelor's degree in marketing, Communications, Business, or related field.
  • Minimum 3–5 years of experience in healthcare or senior living marketing (luxury or high-end experience preferred).
  • Strong knowledge of senior care services, including therapy, home health, and memory care programs.
  • Excellent communication, presentation, and relationship-building skills.
  • Proficiency in digital marketing tools, CRM systems, and analytics.
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