Integrated Media Associate Director

Wray Ward LLC•Charlotte, NC

About The Position

As a senior strategic team member, the Integrated Media Associate Director (IMAD) is responsible for leading multichannel integrated media strategy and planning for assigned clients, and will contribute to other plans, oversee work and provide team mentorship. The IMAD is accountable for research, development, presentation and execution of client media strategy and plans with limited oversight. The IMAD is responsible for working with and leading integrated media brand teams in the creation of media strategies and plans, providing strategic leadership on measurement, reporting and optimization and building strong and trusted client relationships. The IMAD will participate as the strategic media planning lead in workshops and will lead internal team briefings and integrated media team brainstorming sessions. The IMAD will work closely with Insights and Brand Strategy to develop personas and communications strategies that analyze audiences based on media consumption and behavior and will delegate these functions as appropriate amongst Integrated Media team members. The IMAD will bring creative solutions to client initiatives, working in conjunction with Client Engagement, Insights and Brand Strategy, Public Relations, Content Marketing, Social Media, and Creative team members.

Requirements

5-7+ years’ experience as a media strategist and planner in an agency environment
Extensive experience planning multichannel, integrated media campaigns
Strong organizational skills to effectively manage multiple projects at a time
Knowledge of the holistic media landscape
Excellent interpersonal and presentation skills, demonstrating energy and passion for the work
Effective problem-solver and generator of innovative solutions
Focus on delivering great work, no matter how big or small the project
Well-versed in applicable software and using MRI-Simmons, Comscore and other data resources to build and support recommendations
Proficient in Microsoft Office and Google Suite applications
Bachelor’s degree

Responsibilities

Lead consistent and effective WW media strategy and planning processes
Set the strategic media direction for assigned clients
Oversee media strategy and plan development for assigned clients
Work with Insights and Brand Strategy to develop personas, journeys and communications strategies
Present media strategy and media plans to internal teams and clients
Work hand in hand with Client Engagement, Insights and Brand Strategy, Public Relations, Content Marketing, Social Media, and Creative teams
Build and maintain strong relationships with clients, internal teams and media partners
Provide mentorship and guidance for Integrated Media team members
Maintain the highest knowledge of media channel strategies and networks
Bring new ideas and champion the use of integrated media strategies to reach audiences
Convey the role of our Integrated Media Strategy team agency wide, building confidence in and understanding of the discipline and offering
Provide mentorship to the Integrated Media Strategy team
Be a team player, inspiring trust and teamwork among the team and throughout the agency
Demonstrate a passion for always doing the best work
Collaborate among multiple departments effectively and efficiently
Be accountable for delivering high-quality work on time and on budget
Conduct business with a conscientious, straightforward and dedicated work ethic
Respect all equally — internally and externally
Passionately uphold the agency brand, culture and values
Play a key role in agency new business development, specifically related to media strategy
Keep up with the latest trends in advertising, the home industry and other client-related industries
Attend and actively participate in relevant team, agency and client meetings
Be an active participant in idea generation, brainstorming and creative thinking
Be a positive, motivating member of the team