Integrated Marketing Specialist

Zoro Tools • Chicago, IL

306d • $63,800 - $85,000 • Hybrid

About The Position

Reporting to the Sr. Integrated Marketing Manager, the Integrated Marketing Specialist will support the team in the development, execution, and continuous refinement of the content and promotional process across all of our channels. In this role you will work with partners across the organization to understand the customer marketing strategy and how to leverage customer journey segmentation, lifecycle strategies, and promotional tactics in order to modify customer behaviors through multiple communication channels with a vision to drive increased customer engagement and order frequency. This position supports the planning, implementation, and refinement of processes including, but not limited to creative briefs, promotion set-up, audience selection, content, and promotional planning. This position will work cross-functionally (marketing, merchandising, category management, etc.) to incorporate relevant content for all communications. This position will work with channel owners to ensure the effective execution of the customer contact strategy.

Requirements

• Bachelor's Degree
• 1-2 years experience in Marketing
• Experience writing creative briefs and providing thoughtful creative direction
• Hands-on experience with Builder.io or similar platform
• Ability to effectively communicate across various levels within the organization
• Project management and time management skills are essential
• Ability to work successfully with cross-functional teams & brands, handling multiple projects and meeting deadlines

Responsibilities

• Assist with the development of the overall integrated marketing calendar
• Organize intake meetings with key stakeholders to develop various programming (seasonal, supplier, category, pricing, etc.) for the integrated marketing calendar
• Conduct and run routine follow-up meetings with stakeholders to ensure timing alignment and communicate any changes to the integrated marketing calendar
• Optimize the integrated marketing campaign process for communication, quality control, documentation, execution, problem-solving
• Assist with offer and campaign test designs and proformas for continuous optimization
• Complete all necessary documentation accurately and on time to facilitate creative kicks-off for each campaign
• Complete and submit consolidated briefs to the creative services team for promotional campaigns
• Manage correct execution of programming with channel owners to make sure the right message is reaching the right customer at the right time
• Perform creative reviews to ensure information is correct and meets the outlined business objectives
• Assist with campaign operations for offer strategy from end-to-end; promotional planning to program execution and measurement
• Provide final verification approvals on all promotional codes and assets for promotional campaigns
• Work with analytics to create campaign performance analysis and develop recommendations for future campaigns using insights from analysis
• Partner with Analytics team to define campaign test objectives and KPIs
• Perform routine competitive assessments, analyzing industry trends and identifying/recommending content or strategy recommendations

Benefits

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist to support your emotional wellbeing.
• 18 paid time off (PTO) days annually for full-time employees (accrual prorated based on employment start date) and 6 company holidays per year.
• 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required.
• Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education, and tools.
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree