Integrated Marketing - Senior Manager

Verizon Communications • Basking Ridge, NJ

107d • $105,000 - $201,000 • Remote

About The Position

The Integrated Marketing Communications (IMC) team is a part of the Experience, Marketing Strategy, Operations, and Channel (EMSOC) organization within VBG. The role will be responsible for leading integrated marketing programs across Global Enterprise, Public Sector, and Cross-Segment Integrated plans across the Verizon Business Group, focusing on marketing strategy, process and plans relative to launches, campaigns, promotions and products. The role requires working across many cross-functional teams such as the CMO, Growth Marketing, Product Marketing, Device Marketing, and Field Marketing. In this role you will own internal communication of campaign progress to all stakeholders, lead agency briefings, run marketing kickoffs, and ensure flawless execution. You will report to an Associate Director within the IMC team. The IMC Sr. Manager will largely be responsible for working with VBG Device Marketing to lead our marketing plans for new device launches. This may entail devices such as smartphones, tablets, connected laptops, and accessories. In addition to working with internal stakeholders, it will also require working with and negotiating with our OEM partners. In short, you will lead the planning, management, execution and reporting on multi-channel campaigns that increase brand awareness, drive demand and provide customer insight. You will have the authority and independence to ensure that requirements, communication opportunities and risks of the various objectives are identified, managed and completed in a timely fashion in order to achieve on time completion of the program and its phases.

Requirements

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Marketing experience.
• Experience working with marketing research, research strategy, or consumer research methodologies.
• Experience juggling multiple priorities and projects to meet deadlines in a dynamic environment.
• Experience translating market knowledge and strategy into compelling stories and tools for the sales team.
• Experience creating and presenting executive level communications.
• Experience working cross functionally with various stakeholders.
• Experience presenting to Sr Director level and above.

Nice To Haves

• Master's degree - more impressive if you have an MBA.
• Integrated marketing experience is preferred.
• Agency or consultant experience preferred.
• B2B Marketing experience.
• Telecommunications, technology, or device industry experience.
• Experience marketing technology based devices.
• Project management skillset.
• Digital experience and an understanding of trends and key business drivers.
• Must be a team player and able to work well with large and varied teams.
• Highly effective communication skills.

Responsibilities

• Collaborating with cross-functional marketing team leads to define campaign objectives and establish baseline brief.
• Partnering with internal teams (creative, media, research, insights, competitive intelligence, go to market, PR, AR, events, Legal) to refine campaign needs and finalize briefing needs.
• Authoring and owning strategic briefs for multiple products and lines of business, targeting multiple audiences - from working team to executive level overviews.
• Ensuring all projects are aligned with the established strategy and keep team members supplied with the information they need to deliver work that is on strategy and on deadline.
• Serving as the marketing point of contact with our OEM device partners.
• Managing timelines and having your finger on the pulse of all program details so you are the one person who knows the status of any deliverable at a given point in time.
• Deep understanding of emerging business trends, technologies, business intelligence and competitive threats to share back with the business and ensure strategy is aligned.
• Partnering with the Insights team to fill knowledge gaps where they exist.

Benefits

• Medical, dental, vision insurance.
• Short and long term disability.
• Basic life insurance, supplemental life insurance, AD&D insurance.
• Identity theft protection.
• Pet insurance and group home & auto insurance.
• Matched 401(k) savings plan.
• Stock incentive programs.
• Up to 8 company paid holidays per year.
• Up to 6 personal days per year.
• Paid parental leave.
• Adoption assistance.
• Tuition assistance.
• Up to 15 days of vacation per year, which grows with additional service.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Telecommunications
• Education Level: Bachelor's degree