Integrated Marketing Lead - K:Service

Klaviyo•San Francisco, CA

About The Position

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. Are you a demand gen marketer with a keen eye for data and analytics? A storyteller who seeks to know their audiences and build compelling programs that drive action? We’re looking for an Integrated Marketing Lead who understands the unique combination of precise audience segmentation, relevant messaging, strategic media planning, experimental design and overall customer journey, while rooted in driving ROI and scalable outcomes. In this role, you’ll work with Product Marketing, Content, Creative, Lifecycle, Web, and Field teams to help Klaviyo realize our vision for K:Service, our AI‑first customer service platform that connects Customer Hub, Customer Agent, and Helpdesk so brands can turn every support interaction into a revenue and loyalty moment—not just a resolved ticket. You will report directly to the Sr. Director of Integrated Marketing.

Requirements

8+ years of experience in combination of channel, performance, lifecycle, demand gen, revenue, and integrated campaign marketing
Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel
Foundational knowledge of performance marketing success metrics and ability to report KPIs to executive leadership teams
Advanced analytics experience with ability to manage complex data sets across site analytics and attribution models, Google Analytics and Salesforce preferred
Accountable and goal-oriented, with strong ownership of results and execution quality
Excellent communicator who can align stakeholders, ask the right questions, and drive clarity across teams
Highly organized, able to manage multiple campaigns, partners, and timelines simultaneously
Comfortable in a fast paced, agile and high growth environment with ability to navigate gray areas by developing new processes and streamline workflows

Responsibilities

Ideate, design, and execute the K:Service marketing customer journey across all channels
Collaborate with Product Marketing and Service GTM teams to position K:Service for both marketing and service buyers, ensuring campaigns speak to CX metrics (deflection, resolution rate, CSAT) as well as pipeline, revenue, and retention.
Lead the campaign strategy and planning inclusive of high reach channels and performance focused digital channels
Optimize audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads
Refine end-to-end customer journey by partnering with content and creative teams to optimize existing content and ideate/build new content to keep leads engaged
Collaborate and work cross-functionally to align campaign strategies and goals across the organization including Brand, Lifecycle, Product Marketing, Content Marketing, Product-Led Growth, Web, and SEO.
Define and build measurement plan with Analytics team ensuring understanding of K:Service success drivers and growth levers by country, audience, channel and tactic
Gather and analyze campaign performance, including reporting learnings of key findings and best practices
Understand industry landscape, tech capabilities and competitive approach to recommend content, creative assets, CTAs, landing page experience to increase and scale new customers
Develop and establish success criteria to help inform resource planning, campaign flighting and overall prioritization across multiple stakeholders
Performs other related duties as assigned.