Integrated Marketing Lead

Forage•San Francisco, CA

33d

About The Position

The Partner Growth team is seeking a strategic, entrepreneurial, and data-driven marketer to expand Forage’s transaction volume across platform partners, retail partners, and our newly launched Forage consumer application. This Integrated Marketing Lead will drive our go-to-market strategy and lifecycle engagement across the business. This is a business critical role as Forage scales its revenue through core partnerships, new verticals, and new markets. To succeed, the right candidate will be strategic, analytical, highly motivated, and adaptable. They should be comfortable navigating ambiguity, learning quickly, and diving into entirely new concepts with minimal guidance. This person must be a team-first culture builder who can think big and execute fast. This role will require close collaboration with Data Analytics, Business Development, Product, Policy, Legal, Merchant Operations, Leadership, and other cross-functional stakeholders.

Requirements

4+ years of experience in performance marketing, consulting, retail, fintech, e-commerce, or regulated industries
Able to distill complexity and ambiguity into clear marketing and growth strategies and user-facing communications
Strong project management and leadership skills, with experience supporting digital marketing or sales campaigns
A strong systems thinker who connects messaging and tactics to downstream metrics
Data driven with experience in marketing experimentation
Comfortable creating in white space and influencing partner teams
Able to flex between strategy and execution across internal and external teams
Proven cross-functional leader with the ability to influence without authority
Thrives in fast-paced environments and is biased toward action
Passionate about food access and creating better systems for shoppers to use their benefits

Responsibilities

Own and evolve the end-to-end GTM strategy for Forage supported payment types and consumer application from positioning through launch and retention
Partner with Forage product, platform partner, and retailer teams to develop strategic and innovative lifecycle and performance marketing programs that educate, acquire, activate, and support shoppers
Collaborate with leadership to develop proven, data-driven partner growth strategies that support business objectives and translate them into actionable plans, define and align KPIs with partners to ensure mutual success
Conduct analyses of partner performance and marketing campaigns to deliver actionable, growth-centric insights
Produce campaign recaps and reports showcasing marketing initiatives, integrating data, analytics, and digital assets to help tell Forage’s story and build best practice playbooks
Monitor program performance in real time, optimizing and iterating quickly to improve results and inform future campaigns
Stay up to date on industry trends, competitor activity, and emerging opportunities to inform strategic decisions and drive innovation

Benefits

Meaningful work that makes a positive impact on our society
100% coverage of medical, dental and vision premiums for you and all dependents.
Enjoy regular team lunches at our San Francisco office, fostering collaboration and connection over great food.
A fun and caring environment that prioritizes transparency, growth, and ownership.
A talented, high-achieving, and humble team with diverse backgrounds and viewpoints.

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