Integrated Marketing Lead, Global Affairs, Legal and Policy
About The Position
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role can be based in San Francisco, Mountain View or New York. We’re looking for an Integrated Marketing Lead to be the primary marketing partner to the Chief Global Affairs & Legal Officer and our global Policy teams, leading our efforts to advance LinkedIn’s policy objectives. As part of Global Impact Marketing (leading integrated marketing across Social Impact, LinkedIn for Nonprofits, the Economic Graph, Sustainability, and Policy), you will set and deliver a global integrated marketing and thought leadership strategy that: Builds trust and strengthens LinkedIn’s reputation as a trusted, credible source on AI, the future of work, and the global economy Deepens LinkedIn’s influence with policymakers and global institutions through strategic, coordinated engagement Advances our leadership in responsible technology and workforce transformation, backed by clear narratives, data, and proof points You’re a strategic storyteller and strong operator who can translate complex policy, legal, and data-rich topics into clear narratives and integrated campaigns. You bring experience building executive thought leadership and engaging global stakeholders, and you’re comfortable partnering with senior leaders across regions, especially in high-visibility moments.
Requirements
- 8+ years of experience in integrated marketing, corporate marketing, brand, communications, or related roles, with ownership of end‑to‑end global or multi‑regional programs
- 5+ years of experience driving global marketing initiatives, global affairs and policy marketing focus preferred
Nice To Haves
- Marketing experience in regulated or high-scrutiny areas such as technology policy, economics, trust and safety, or responsible AI.
- Experience building marketing programs for institutional audiences (e.g., policymakers, regulators, NGOs, multilaterals, or industry associations).
- Experience planning content and integrated launches (e.g., research reports, insights narratives, executive content, and global events) with clear channel and amplification plans.
- Experience partnering cross-functionally and globally (e.g., Comms, Policy, Legal, Brand, and regional teams) with confidence working through complex stakeholder input.
- Working knowledge of the global policy and economic landscape shaping AI, the future of work, and digital trust.
- Experience in mission-driven marketing, corporate reputation, or issues-based communications.
- Comfortable operating with ambiguity and senior stakeholders, with a bias for action and strong marketing judgment.
- Excellent communicator (written and verbal) with strong judgment, audience empathy, and the ability to simplify complex topics.
- Proven experience building executive thought leadership, including messaging, narrative development, and speaking/content support for high-visibility moments.
- Strong program management, with the ability to run multiple campaigns and stakeholder workstreams in parallel and deliver on tight timelines.
- Experience supporting senior executives or C-suite leaders in high-visibility external positioning
- Additional language proficiency (e.g., French or German) is a plus.
Responsibilities
- Own the end-to-end integrated marketing strategy for Global Affairs, Legal, and Policy, translating complex topics and LinkedIn data into clear narratives, activation plans, and content portfolios.
- Develop stakeholder marketing plans that increase LinkedIn’s relevance with policymakers and global institutions across the US, EMEA, and APAC, including forum strategy, messaging, and targeted activations.
- Lead integrated programs that position LinkedIn as a trusted, nonpartisan voice on AI, skills, and the global economy, bringing insights to life through reports, executive briefings, media moments, and partner ecosystems.
- Plan and deliver integrated marketing programs across owned, earned, and event channels, aligning messaging, content, executive prep, and amplification with Communications, Public Policy, and Marketing Centers of Excellence (CoEs).
- Own marquee stakeholder moments (e.g., Davos) from strategy to execution, ensuring a cohesive narrative and coordinated activation across events, media, and partner engagements with Brand, Comms, Policy, and Regional Marketing.
- Define success metrics and measurement frameworks (KPIs, reporting, and insights) that connect programs to reputation and influence outcomes, then use learnings to optimize plans and executive priorities.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
