Integrated Marketing Intern (Summer)

AARP • Washington, DC

8d • Hybrid

About The Position

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
AARP’s Integrated Marketing team serves as an internal strategic marketing partner to Enterprise Social Impact and Member Value efforts across the Enterprise. Integrated Marketing develops and delivers comprehensive, omni-channel marketing strategies and journeys to support key programs and cross-Association initiatives.
The Integrated Marketing team is seeking a star intern for summer 2026. If you are passionate about consumer behavior and interested in digital marketing, emerging consumer trends, and how AARP markets its social impact offerings to its members and prospects, this internship is for you. You will assist with various projects and assignments that will expose you to the skills and experience necessary to design, execute, and analyze complex, highly strategic, multi-channel digital marketing programs in a large, complex, social mission-driven organization. This paid internship will begin in Summer 2026 and may continue through August.

Requirements

• The ideal candidate will be enrolled in a degree program at an accredited college or university, be considered a rising undergraduate junior or senior, and remain academically enrolled throughout the internship
• Pursuing a degree in marketing or a related field
• Interest, experience, and/or relevant coursework in digital marketing, consumer experience, data science, and/or psychology
• Should be curious about consumer behaviors and trends, and keenly interested in reviewing marketing performance via established Tableau dashboards
• Excellent collaboration skills/team player, as well as the ability to work independently
• Must be a self-starter and adaptable, with the ability to work under tight deadlines
• Ability to manage multiple projects, anticipate project needs, and discern work priorities
• Technical proficiency in Microsoft Office programs
• AARP will not sponsor an employment visa for this position at this time.
• Regular and reliable job attendance
• Exhibit respect and understanding of others to maintain professional relationships

Responsibilities

• Support the marketing of AARP’s social impact initiatives by assisting team members on marketing strategy, messaging, targeting, testing, and/or execution of projects
• Apply strategic, analytical, and creative thinking to help promote social impact resources to consumers within a holistic relationship that leads the consumer to a deeper relationship with AARP
• Tasks could include, but not be limited to, consumer journey development, email, social media & programmatic planning/development, workflow initiation, working with creative agencies, research, and marketing analysis
• Participate in group meetings and strategy discussions, collaborate on tactics, share insights/findings, and engage in a support role for various marketing activities across the team

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees