Integrated Marketing & Donor Exp. Manager

United Way of the National Capital Area - TOTALSOURCE • Washington, DC

13d • Hybrid

About The Position

The Integrated Marketing & Donor Experience Manager supports United Way of the National Capital Area (United Way NCA)’s revenue diversification efforts within the Marketing & Communications team by leading the coordination, execution, and performance management of integrated fundraising and donor experience initiatives.

Working closely with the Senior Director, Marketing & Communications, this role is responsible for ensuring that mass market fundraising campaigns, donor communications, and stewardship touchpoints are executed in a coordinated, data-informed, and donor-centric manner across multiple channels. In partnership with Resource Development, Community Impact, IT/Data, and external vendors, the Manager ensures that marketing operations, donor data, and campaign execution function seamlessly to support engagement, retention, and sustainable revenue growth.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
• 2 to4 years of experience in integrated marketing, fundraising, or donor communications.
• Demonstrated experience managing direct mail and email fundraising campaigns.
• Strong project management skills, including experience with systems such as Monday.com
• Experience managing CRM/eCRM systems: Andar, EveryAction, and FundraiseUp preferred
• Basic technical fluency (e.g., HTML/CSS, data files, campaign QA)
• Experience producing and interpreting revenue and performance reporting tied to marketing efforts.
• Experience working with fundraising databases and marketing technology platforms.
• Strong understanding of donor lifecycle marketing, including acquisition, retention, and stewardship.
• Familiarity with print production and direct mail workflows.
• Comfort working with data, segmentation, and reporting to inform campaign decisions.
• Strong organizational and project coordination skills with attention to detail.
• Analytical mindset with the ability to translate data into clear insights and recommendations.
• Ability to manage multiple timelines and priorities simultaneously.
• Collaborative working style and comfort partnering across teams and disciplines.
• Clear communicator able to explain performance, trends, and implications to varied audiences.
• Proactive, solutions-oriented approach to problem solving.

Nice To Haves

• Experience managing CRM/eCRM systems: Andar, EveryAction, and FundraiseUp preferred

Responsibilities

• Support the planning and execution of integrated fundraising campaigns, including annual appeals, seasonal campaigns, cultivation efforts, and special initiatives.
• Manage end-to-end direct mail and email fundraising campaigns in partnership with the direct response agency, including timelines, data requirements, segmentation, and deployment.
• Coordinate campaign execution across channels to ensure consistency in messaging, donor experience, and on time deployment of all campaigns.
• Monitor and evaluate campaign performance, translating results into clear insights on response rates, revenue, and donor behavior.
• Manage divisional revenue reporting across fundraising channels, campaigns, and appeals.
• Ensure accurate tracking, attribution, and reconciliation of revenue tied to marketing-led efforts.
• Produce and maintain campaign-level and channel-level performance summaries to support decision-making, forecasting, and planning.
• Analyze trends in acquisition, retention, reactivation, and donor value to surface optimization opportunities.
• Partner with internal stakeholders to ensure a shared understanding of revenue definitions, metrics, and performance benchmarks.
• Support leadership with timely, reliable reporting that connects marketing activity to revenue outcomes.
• Oversee donor acknowledgement processes to ensure communications are timely, accurate, and aligned with donor expectations.
• Manage annual tax acknowledgement communications and related donor correspondence.
• Support stewardship and cultivation efforts by ensuring donor communications reflect giving history, engagement patterns, and impact.
• Partner with Resource Development and Community Impact to align donor-facing communications with programmatic priorities and organizational messaging.
• Identify opportunities to improve the donor experience across channels and touchpoints.
• Serve as Marketing’s primary point of coordination with the organization’s database of record and related fundraising and marketing systems.
• Ensure fundraising campaigns are properly structured, coded, and documented to support accurate tracking, reporting, and analysis.
• Partner with data and IT colleagues to maintain consistent source coding, segmentation practices, and shared definitions.
• Support the use of donor data to inform targeting, reporting, and lifecycle analysis.
• Maintain fluency across the marketing and fundraising technology stack, including CRM, email platforms, direct mail data workflows, and analytics tools.
• Act as the primary day-to-day Marketing contact for the direct response agency, ensuring clarity around scope, timelines, and deliverables.
• Translate campaign goals and performance needs into clear briefs for internal and external partners.
• Work collaboratively across Marketing, Resource Development, Community Impact, IT, and external vendors to keep work moving efficiently and on schedule.
• Ensure campaign execution aligns with internal processes, standards, and reporting requirements.
• Maintain working knowledge of print production and direct mail processes, including schedules, formats, and vendor coordination.
• Support quality assurance across fundraising communications to ensure accuracy, consistency, and compliance.
• Apply basic technical skills (e.g., HTML/CSS familiarity, data file review, QA workflows) to support campaign execution and reporting.
• Balance strategic coordination with hands-on operational support as needed.

Benefits

• United Way NCA offers competitive compensation and benefits, including substantial paid leave, healthcare benefits, a matching retirement plan, and a great work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level