Integrated Marketing Communications Mgr, Corporate, FT, Day

Prisma Health•Greenville, SC

2d•Onsite

About The Position

Inspire health. Serve with compassion. Be the difference. Job Summary Responsible for the creation and implementation of integrated marketing communications plans, strategies, tactics, timelines and budgets to support the organizational goals, business objectives and priorities of a clinical operational area within Prisma Health across all audiences. Acts as a key consultant and advisor to assigned business and clinical leaders on marketing and communications best practices, employee engagement strategies, consumer awareness, physician referral marketing, sponsorships, and digital and social media. With excellent facilitative leadership and project management skills, the position regularly monitors integrated marketing communication plans and tactics to ensure maximum effectiveness. Essential Functions All team members are expected to be knowledgeable and compliant with Prisma Health's purpose: Inspire health. Serve with compassion. Be the difference. Translates service line business opportunities and corresponding market research and analytics into marketing and communications strategies, campaigns, and tactics to support the assigned clinical areas. Acts as project manager for creation of promotional materials and campaigns to support tactical implementation of marketing communications strategies. Works collaboratively with all areas within marketing and communications (media relations, organizational communications, analytics, digital, social, etc.) to maximize the effectiveness of tactical projects. Acts as the primary marketing and communications consultant for assigned clinical areas to assess and respond to their marketing and communications needs. Works to identify emerging opportunities or changes that could influence marketing plans or communications to patients, clinicians, or staff. Attends in-person service area or entity meetings - serve as liaison and connector for the marketing team. Develops key messages, differentiators and value propositions related to various components of the plan. Drafts communications, including copy for marketing collateral. Works with analytics and campaign team to closely track plan results and regularly report them back to business and clinical leaders. Performs other duties as assigned.

Requirements

Bachelor's degree
Three (3) years of experience in strategic plan development and execution of diverse tactical initiatives, including collateral creation, event management, and targeted campaigns.
Marketing and communications skills with a strong track record of implementing strategic marketing plans.
Account management and relationship building skills.
Problem solving skills.
Ability to connect dots across a matrix organization.

Responsibilities

Translates service line business opportunities and corresponding market research and analytics into marketing and communications strategies, campaigns, and tactics to support the assigned clinical areas.
Acts as project manager for creation of promotional materials and campaigns to support tactical implementation of marketing communications strategies.
Works collaboratively with all areas within marketing and communications (media relations, organizational communications, analytics, digital, social, etc.) to maximize the effectiveness of tactical projects.
Acts as the primary marketing and communications consultant for assigned clinical areas to assess and respond to their marketing and communications needs.
Works to identify emerging opportunities or changes that could influence marketing plans or communications to patients, clinicians, or staff.
Attends in-person service area or entity meetings - serve as liaison and connector for the marketing team.
Develops key messages, differentiators and value propositions related to various components of the plan.
Drafts communications, including copy for marketing collateral.
Works with analytics and campaign team to closely track plan results and regularly report them back to business and clinical leaders.
Performs other duties as assigned.