Integrated Marketer

Arrow•Alpharetta, GA

11d•Hybrid

About The Position

We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. The Integrated Marketer is a strategic role focused on developing and leading comprehensive marketing programs that seamlessly integrate across multiple channels and touchpoints. This individual will be a part of a team of marketing professionals to ensure consistent brand messaging, cohesive campaign execution, and alignment with business objectives. The ideal candidate will have a proven track record of developing innovative integrated marketing strategies that drive measurable results and possess strong leadership capabilities to inspire and guide their team and stakeholders toward achieving marketing excellence. If you're passionate about breaking down silos between marketing disciplines and creating unified, impactful marketing experiences that deliver business growth, this is the role for you!

Requirements

8+ years of experience in marketing
Proven track record of developing and implementing successful integrated marketing strategies
Strong organizational, leadership, and communication skills
Deep understanding of multiple marketing channels including digital, social, content, events, and traditional media
Proficiency in analytics tools and data-driven decision making
Strong communication, presentation, and leadership skills
Experience with marketing automation platforms and CRM systems
Ability to manage complex and multi-channel campaigns
Strategic mindset with ability to translate business objectives into effective marketing plans
International marketing experience
Knowledge of digital transformation and emerging marketing technologies
Proven ability to increase marketing effectiveness and efficiency leveraging critical thinking and analysis
Experience with change management and organizational development
Experience with marketing resource management and workflow optimization

Nice To Haves

Experience in B2B marketing, particularly in technology or components industries
Understanding of marketing attribution models across multiple touchpoints

Responsibilities

Strategic Leadership
Lead best-practices review of media and creative strategies to maximize ROI of campaigns
Develop and implement comprehensive integrated marketing strategies aligned with business objectives
Collaborate closely with cross-functional teams to ensure seamless integration of marketing objectives and consistent brand messaging
Shape the strategic & execution vision for communications across digital markets
Guide budget allocation across channels to optimize performance & ROI
Lead the planning and execution of comprehensive marketing campaigns spanning diverse platforms
Drive innovation in marketing approaches & adopt emerging technologies & channels
Operational Excellence
Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership
Establish KPIs and metrics to track marketing effectiveness across channels
Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
Manage company and product branding initiatives and standards
Ensure alignment between marketing activities and sales objectives to drive revenue growth
Maintain good relationships with major stakeholders in the company
Lead brainstorming of new marketing ideas for digital and social media
Foster cross-functional collaboration between marketing specialties to create unified campaigns