Integrated Campaigns Manager

Handoff•Austin, TX

About The Position

Integrated Campaigns Manager at Handoff We’re hiring an Integrated Campaigns Manager to own and evolve our content strategy into a high-impact, multi-channel growth engine. This role goes beyond traditional content—you’ll design and lead integrated campaigns that connect video, social, webinars, lifecycle, and other channels into cohesive, high-performing systems. In this role, you’ll define how campaigns come together end-to-end: what to create, where to distribute, how channels reinforce each other, and how to measure success. You’ll operate as both a strategist and operator—setting direction while partnering with the team to execute and scale what works. This role is ideal for someone who thinks like a campaign architect, not just a content creator—someone who thrives in fast-paced environments, understands how to drive impact across channels, and is excited to turn content and campaigns into a core growth lever.

Requirements

5–8+ years of experience in content marketing, campaign marketing, or growth roles—ideally in high-growth startups or B2B/B2C environments.
Proven track record of building and executing integrated, multi-channel campaigns that drive measurable results.
Strong understanding of how different channels (video, social, email, webinars, etc.) work together as a system.
Experience using video as a core part of a content or campaign strategy.
Ability to define success metrics and use data to evaluate and improve campaign performance.
Comfortable operating in high-velocity environments with a high volume of content and rapid iteration.
Strong strategic thinking combined with hands-on execution ability.
Excellent communication skills, with the ability to translate ideas into clear campaign plans and briefs.
Experience collaborating cross-functionally with product, sales, and customer-facing teams.
Highly structured thinker with a bias toward action and ownership.

Nice To Haves

Experience in SMB or B2C environments with fast-paced content cycles.
Experience creating content for contractors, trades, construction, or other blue-collar audiences.
Exposure to product marketing or storytelling-driven campaigns.

Responsibilities

Design and own integrated marketing campaigns across multiple channels (video, social, webinars, lifecycle, and more), from concept to execution and performance.
Define campaign strategy end-to-end: messaging, content formats, channel mix, and distribution approach.
Develop a repeatable playbook for launching and scaling campaigns that drive acquisition, engagement, and pipeline.
Lead video strategy as a core content pillar—defining when, why, and how to use video effectively across the funnel.
Establish clear KPIs and measurement frameworks for campaigns and content, tying efforts to business outcomes.
Partner with Product, Sales, and Customer Success to translate real user insights into compelling campaign narratives.
Run structured experiments across formats, channels, and messaging to continuously improve performance.
Collaborate with internal team members and external contributors to execute and scale campaign production.
Provide clear direction on what to execute vs. delegate, ensuring high-quality output without becoming a bottleneck.
Continuously refine strategy based on data, performance insights, and evolving company priorities.