Integrated Campaign Manager

Pattern • Lehi, UT

104d

About The Position

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. We’re looking for an Integrated Campaign Manager to manage the strategy, execution, and performance of full-funnel marketing campaigns that drive awareness, generate demand, and deliver pipeline. You’ll be the architect behind integrated campaigns — translating customer insights into powerful, creative ideas, collaborating across teams to bring them to life, and optimizing performance along the way. This is a high-ownership role: you’ll be responsible for campaign planning, budget management, conversion optimization, and pipeline performance.

Requirements

• 4–7 years of B2B marketing experience, ideally in demand generation, integrated marketing, or growth.
• Strong understanding of the B2B customer journey and how to tailor campaigns by funnel stage.
• Proven ability to build and lead cross-functional campaigns that drive measurable pipeline impact.
• Experience optimizing landing pages, forms, and CTAs to improve conversion rates.
• Familiarity with A/B testing, heat mapping, and website analytics tools is a plus.
• Experience managing marketing budgets and making data-informed spend decisions.
• Excellent collaboration, project management, and communication skills.
• Data-driven mindset with experience in campaign reporting and optimization.
• Familiarity with Salesforce and Marketo (or other MAPs).

Responsibilities

• Translate business goals and customer insights into clear campaign strategies.
• Collaborate with Product Marketing, Sales, and Enablement to identify opportunities and inform messaging.
• Lead campaign planning, including objectives, audiences, messaging, channels, content needs, and promotional strategy.
• Prioritize campaign ideas and build evergreen and time-based campaign roadmaps for your assigned business unit.
• Own and manage the campaign budget for your business unit, allocating spend across tactics to drive the best outcomes.
• Drive execution across Content, Creative, Paid Media, Email, Events, PR, and Web teams.
• Write clear briefs and activation guides to align stakeholders and ensure cohesive execution.
• Coordinate asset creation: landing pages, ads, emails, blog content, video, etc.
• Partner with Marketing Ops to set up campaign tracking, attribution, and reporting in Salesforce and other tools.
• Own end-to-end campaign launch — from internal alignment to go-live to post-campaign analysis.
• Monitor campaign performance and collaborate with channel owners to optimize creative, messaging, and spend.
• Partner with web and marketing ops teams to improve conversion rates across landing pages, forms, and the campaign experience.
• Run A/B tests and analyze funnel performance to remove friction and improve lead capture.
• Track spend, monitor pacing, and reallocate budget dynamically based on performance.
• Collaborate with Events team on virtual and in-person event integration.
• Run campaign-based virtual events and webinar programs.
• Ensure sales is enabled with the right messaging, assets, and context to follow up on leads.
• Share campaign plans, reporting, and lessons learned with Sales and Marketing leadership to foster partnership and feedback loops.
• Help build the always-on marketing motion in your business unit to drive ongoing lead flow.

Benefits

• Unlimited PTO
• Paid Holidays
• Onsite Fitness Center
• Company Paid Life Insurance
• Casual Dress Code
• Competitive Pay
• Health, Vision, and Dental Insurance
• 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees