Institutional Marketing Strategy -Vice President
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About The Position
This role provides an excellent opportunity to demonstrate innovation, develop unique marketing programs, and contribute to an environment where diversity of thought and experience is welcomed and encouraged. As an Institutional Marketing Manager on the Asset and Wealth Management marketing team, you will have the opportunity to shape the firm's brand and deepen relationships with customers. You will be responsible for the development and implementation of marketing strategy across various platforms. Your role will involve project management, digital communication delivery, digital event management, and using data to promote initiatives. You will be responsible for developing and supporting marketing initiatives for the North America Institutional client segments, such as defined benefit plans (corporate and public pension plans, multi-employer pension plans), endowments and foundations, healthcare companies, and consultants. Your initiatives will include advertising, collateral, digital webcasts, in-person events, industry sponsorships, internal and external communications, thought leadership, and major sales programs to help build awareness and grow the business. Additionally, you will own the digital communications and project management across teams, including email and web. You will provide updates to collateral and webpages as needed and communicate marketing plans and updates to sales and other internal partners. You will become intimately familiar with the webcast platform and help project manage digital events on a weekly basis, logistically, in addition to event content planning in partnership with strategists, investment teams, and other experts. Your role will also involve using data to tell a story and drive initiatives, resources, efficiencies, and changes for the business. You will contribute to creating an environment where diversity of thought and experience is welcomed and encouraged.
