Instagram Shoutouts Media Buyer and Marketing Director

Impact Clients

238d

About The Position

We’re hiring a Media Buying Lead & Marketing Director to scale Richard Yu’s personal brand using Instagram shoutouts, organic-style ad creatives, and story-driven marketing. This is a hands-on performance role—not a corporate CMO gig. You’ll be writing, buying, analyzing, and optimizing daily. If you’re the kind of person who gets excited about cracking performance data, writing high-converting content, and building a brand that actually helps people—this is for you.

Requirements

• Highly analytical with a love for spreadsheets, dashboards, and performance trends.
• Execution-focused and willing to do the work, not just manage a team.
• Creative with copy, able to write engaging content that drives action.
• Organized and able to track everything: page performance, ad spend, DM volume, booking rates.
• Adaptable and able to pivot off data quickly.
• Clear communicator, able to coordinate with various teams without drama.
• Experience spending $10K–$100K+ on media buys, ideally including influencer or shoutout deals.
• Experience building systems for tracking ROI, lead flow, and media performance.
• Experience working with high-ticket offer creators or digital brands.
• Experience writing short-form ad creatives and/or high-converting captions.
• Experience working with or inside a high-performance sales team.

Responsibilities

• Focus on buying Instagram shoutouts, writing creatives, and reviewing performance.
• Negotiate and buy shoutouts from niche Instagram pages.
• Write native-style posts, reels, and carousels designed to generate high-DM volume.
• Track page performance daily—DMs, follower growth, cost per lead, and quality of traffic.
• Maintain a master database of top-performing shoutout pages.
• Write or test 1–2 new creatives every day, informed by performance metrics.
• Work directly with the sales team to assess lead quality and adjust spend accordingly.
• Iterate fast based on what’s converting and cut what isn’t.

Benefits

• Base salary (willing to match or exceed your current compensation).
• Profit share bonuses based on performance and results.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level