Insomniac - Marketing Technology Specialist

Live Nation • Calabasas, CA

406d • $66,560 - $75,000 • Onsite

About The Position

The Marketing Technology Specialist at Insomniac is responsible for managing and improving the company's digital marketing tools across various platforms. This role requires a blend of marketing expertise and technical skills, focusing on enhancing the user experience and engagement for Insomniac's events. The specialist will work closely with multiple departments to ensure effective marketing strategies are implemented, while also contributing to the creative aspects of marketing campaigns.

Requirements

• 3+ years relevant working experience in web, marketing, and/or music.
• Exceptionally high attention to detail.
• Tech-savvy with the ability to quickly master new tools & understand inter-product relationships.
• Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands.
• Excellent copywriting skills (spelling, grammar, sentence structure).
• Strong organizational skills, both personally and in a team setting.
• Ability to multitask on fast-paced timelines and adapt quickly to change.
• Experience with web CMS required.
• Experience with email marketing, Photoshop, HTML, and Google Analytics preferred.

Nice To Haves

• Ability to execute tasks off-hours at short notice if needed.

Responsibilities

• Lead day-to-day operations & task execution across all applicable MarTech platforms (web, email, SMS, app, database) for assigned events.
• Key stakeholder in marketing meetings for assigned events, offering ideas and feedback to marketing leads regarding MarTech products.
• Design front-facing elements of websites and email campaigns in alignment with brand identity.
• Track and analyze data of marketing technology performance, including engagement, revenue, user behavior, and artist scheduling data.
• Expert administrator of all platform CMS and cross-platform integrations.
• Manage event/artist content for Insomniac festivals, branded shows, concerts, and clubs.
• Work cross-functionally with multiple internal departments, including marketing, social, tech, sponsorship, and production.
• Support in recruiting, training, and onboarding various team members.
• Handle other special projects, support roles, and tasks as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Amusement, Gambling, and Recreation Industries
• Education Level: No Education Listed