Insomniac - Digital Advertiser, Paid Social

Live Nation • Calabasas, CA

239d • $68,640 - $80,000 • Onsite

About The Position

Insomniac is looking for a highly motivated self-starter who embodies a passion for both dance music culture and a strong background in digital advertising. The Digital Advertiser, Paid Social will support all facets of the marketing & digital advertising process for Festivals and/or Concerts, focusing on digital media planning & buying strategy and analytics for paid social, video, display, and search. This position will be responsible for utilizing previous experience to assist in the development of effective awareness, traffic, and conversion driving plans and providing in-depth analysis throughout and post-campaign, with a heavy focus on paid social media tactics & implementation. This position reports to the Director, Digital Advertising & Lead Digital Advertiser. This is not a remote position.

Requirements

• Bachelor's Degree required.
• 2+ years' experience in Digital Advertising - concert, festival, music industry preferred.
• 2+ years' direct experience in Meta Ads Manager, Google Display, Search, YouTube, TikTok Ads Manager and Snapchat Ads Manager.
• Understanding of basic digital media buying process (i.e., media planning, audience segmentation, creative asset management, tracking & analytics, reporting).
• Strong knowledge of Microsoft Office (Excel, Word, PowerPoint) & Google Drive (Gmail, Sheets, Docs, Calendar).
• Fast learner, self-starter, strong work ethic.
• Exceptional communication skills, both written and verbal.
• Proficient in organization and multi-tasking on projects of numerous shows at once.
• Ability to identify and solve problems in an efficient manner.
• Possesses a deep passion for music; motivated to learn the ins and outs of the industry.

Nice To Haves

• Ability to perform with both task-oriented & overall big-picture vision.
• Adheres to all requirements for confidentiality of corporate, strategic, and marketing information.
• Must be an active problem solver, instilled with a sense of urgency for projects large and small.
• Geek out on analytics & audience segmentation.

Responsibilities

• Develop and execute digital advertising strategies and campaigns across Paid Social (Meta, TikTok, Snapchat, Twitter, Reddit), Google (Display, Search, YouTube), etc.
• Provide direction on tactical approach during the planning process and work closely with key members of the marketing and executive teams.
• Gather brief materials and prepare effective media plans across the Insomniac Festival and/or Concert business units.
• Coordinate the entire digital ad campaign process, including building audiences, creating media plans, building campaigns, creating tags, and updating and copy when needed.
• Lead meetings with key stakeholders to deliver media campaign updates regularly.
• Partner closely with project management, marketing, social media teams and marketing/media vendors.
• Provide campaign performance reporting, including aggregating information from third parties for campaigns.
• Actualize media spend & conduct post-campaign recaps that include analysis of media plan, digital metrics, and strategic recommendations.
• Utilize understanding of data and analytics to grow digital channel mix.
• Maintain internal audience database and update first-party audiences across required platforms.
• Stay abreast of digital trends, technology, competitive landscape, ad formats, and new vendor offerings.
• Troubleshoot media plan and proposal discrepancies, and campaign performance.
• Build trust, collaborate/value others, drive execution, foster innovation, and protect Insomniac's brand integrity.
• Assist with vendor billing.
• Train and provide support in onboarding team members, clients, vendors and partners when needed.

Benefits

• Equal Employment Opportunity.
• Support for professional and personal aspirations.
• Encouragement to enjoy new experiences and learn from talented people.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Amusement, Gambling, and Recreation Industries
• Education Level: Bachelor's degree