Insights, Senior Manager

AstraZeneca • Gaithersburg, MD

1d

About The Position

The Insights Sr. Manager, US Oncology generates actionable insights that help shape brand strategy and tactics based on a combination of primary research and secondary data across customer segments – HCP and Consumer. The Insights Sr. Apply market research and critical thinking to lead brand teams in decision-making and strategy. Keys to success in this position are superlative communication, consultative and influencing skills, and a strong knowledge of primary market research techniques and secondary data analysis.
A candidate with a very strong analytics background will also be considered, if that person has at least some primary market research experience.
This role reports to the Integrated Insights Senior Director for the Brand/Disease Franchise and sits within US Integrated Insights - Oncology Business Excellence organization, an inclusive team that partners with the US Oncology commercial organization to drive strategic decisions by providing objective, data-driven insight generation and analytics.

Requirements

• Bachelor's degree, with a preference for a quantitative field (e.g., Engineering, Data Science, Statistics, Math, Economics, Computer Science, Operations Research)
• 3+years of marketing or primary market research or analytical experience applying varied primary research techniques and secondary information analysis, preferably with experience in pharma.
• Proven ability to influence laterally and vertically
• Strong understanding of primary market research tools and techniques

Nice To Haves

• Advanced degree in a quantitative field or Advanced Marketing Degree (e.g., MBA)
• Experience synthesizing primary market research with analytics/secondary data to create a more robust understanding (e.g. commercial performance tracking)
• Insights launch experience with a new brand or indication
• Experience working in Oncology

Responsibilities

• Identify key business needs with collaborators and invent research/analysis plans to provide actionable insights to craft strategy, working closely with forecasting and analytics colleagues
• Coordinate market research projects, manage external agencies, and lead all aspects of project budgets.
• Translate insights results to inform forecasting assumptions and recommended strategic & tactical actions to franchise leadership
• Build reports and presentations that clearly and succinctly highlight the actionable insights combined with business implications & options
• Compile, analyze, and visualize findings from secondary marketing and/or sales data (including identification and appropriate use of data sources), in partnership with Analytics colleagues
• Coordinate insights metrics and benchmark tracking for the brand (e.g., ATU, Chart Audit). Represent the viewpoints of HCPs and consumers for the brand and gather commercial competitive intelligence.
• Create the integrated insights picture for the brand, weaving together primary market research, secondary analysis, and analytics from US Business Excellence colleagues

Benefits

• Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level