Insights and Strategic Managing Consultant, Ketchum Analytics

Ketchum U.S.•Washington, DC

39d•$100,000 - $120,000•Hybrid

About The Position

As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication. We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum! Overview: Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum Analytics is looking for a Managing Consultant, Strategic Research and Insights! This is a perfect role for an experienced researcher that thrives working in a fast-paced environment. The person coming into this role should have expertise in a variety of research techniques, including but not limited to primary quantitative or qualitative research, audience insights generation leveraging both primary data and secondary databases, and omnichannel campaign evaluation and measurement, and be able to lead a team, client relationships and manage projects from start to finish, as well as independently own programs.

Requirements

4 to 6 years of communications strategic insights, research, analytics and/or media analysis experience; advanced degree in a relevant field desired but not necessary
Strong orientation toward client service and teamwork
Strong business acumen and understanding of the communications landscape
Management of junior staff experience
Ability to synthesize complex data and research findings into clear, concise insights and actionable recommendations that inform and support strategic decision-making.
The ability to work on multiple projects concurrently, excellent time management skills
Excellent client management skills with the ability to communicate professionally and proactively
A team mentality and desire to collaborate with co-workers across multiple geographies
Strong statistical, writing, and public speaking/presentation skills
Strong understanding original/primary quantitative research and different secondary databases, social/media listening tools, etc.
Expertise in any or all of the following:
Website analytics tools such as Google Analytics, Adobe Analytics or Omniture
Secondary databases, such as YouGov, Canvas8, comScore, Quid, GWI, MRI/Simmons
SEO/SEM analysis and relevant tools
Primary research, such as questionnaire writing, link testing, development of banner and tab plans, analysis of survey data
Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.

Responsibilities

Developing relationships with client and account teams. This includes acting as the day-to-day client and account team point-person/lead, with senior support as needed.
Overseeing and managing all aspects of a project, with the support of junior staff and/or independently. From the day-to-day work, to overseeing junior staff to client relationships, to account relationships, billing and growth. There is no one standard approach or methodology we work within, but projects often segment into the following categories:
Development of original, scalable qualitative and quantitative research studies, including writing questionnaires/interview/focus group guides, overseeing data collection vendors, and analyzing the results etc.
Development of research, analytics and measurement proposals, such as audience research, media measurement, website auditing, competitive analysis, conversation analysis, survey research, social influencer measurement, or ROI analysis
Leverage a robust tech-stack and secondary data sources to define and profile target audiences, predict trends, assess the industry landscape and identify white space opportunities for clients
Analyze full communications programming in channels such as paid media, social, media coverage, influencer, website, and consumer conversations to direct and evaluate marketing and communications impact/ROI
Analysis and reporting of findings in a way that tells a concise, visually-appealing and clear story with the data and provides answers to the client’s main questions/objectives, informs strategy and shapes future communications and marketing programming; Presentation of results to account team and client
Overseeing and supporting junior team members in delivering high-quality outputs, ensuring work meets account team and client expectations.
Providing constructive feedback, guidance, and mentorship to junior staff to foster skill development and continuous improvement in project deliverables.
Setting clear expectations, roles and responsibilities across the team.
Serving as a specialist and advisor in research and analysis, to include:
Staying up to date with trends, tools and techniques and counseling clients, account teams and other research team members on methodologies, tools and best practices
Participating in or driving analytics projects and initiatives
Guiding the development of new methodologies, reports or product offerings to meet existing client needs and to drive new business
Determining the best methodologies and tools to use to solve client challenges and deliver impact to their business
Work in collaboration with other specialty teams within the agency to assess and create successful social, digital and paid programs for the client.

Benefits

Hybrid Workplace: Three days a week in the office
Robust benefits program, effective within 30 days of hire
Paid maternity/paternity leave
Family Forming Benefits
Employee Recognition Program
Generous paid time off includes vacation, wellness, and extended holiday schedule
Various development opportunities to enhance personal and professional life
Tuition reimbursement
Monthly Cell Phone & Wi-Fi reimbursement

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