Insights and Analytics Senior Manager

Deloitte • Atlanta, GA

2d

About The Position

Insights and Analytics Senior Manager Our Deloitte Customer team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, Generative AI, transformative technologies, and creative design. We can enhance customer experiences and drive sustained growth and customer value creation and capture, through customer and commercial strategies, digital products and innovation, marketing, commerce, sales, and service. We are a team of strategists, data scientists, operators, creatives, designers, engineers, and architects. Our team balances business strategy, technology, creativity, and ongoing managed services to solve the biggest problems that affect customers, partners, constituents, and the workforce. Recruiting for this role ends on March 14, 2026 Work You'll Do Within the Deloitte Customer team, marketing and advertising analytics are at the forefront of guiding data-driven strategies by leveraging emerging technologies, keen analytical abilities and a laser focus on addressing the client's business initiatives, rooted in data. Marketing and advertising analytics are a critical influencer in what drives marketing success and is in constant exploration for clients as the discipline of a data-first mentality evolves marketing. This person will work across our Marketing, Advertising, and Commerce functions within the Deloitte Customer team, to support data-driven, analytical decisioning for our clients. This person will work cross-functionally between teams to guide measurement frameworks, learning agendas, data strategy, and performance analytics. The ideal candidate will possess a passion for digital marketing/advertising and emerging trends . The team Deloitte's Advertising, Marketing & Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalized marketing across all digital touchpoints, specializing in customer-centric B2B and B2C solutions. Our in-house agency engages customers throughout their journey, working on projects like AdTech, MarTech, campaign automation, CRM, and lead-to-loyalty orchestration. Join us to drive impactful customer interactions and business growth.

Requirements

• 10+ years managing digital marketing/advertising analytics and multi-functional teams for large, complex clients/projects with experience in omnichannel measurement
• 5+ years of experience with Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA)
• 5+ years of experience with Digital Analytics tools (Adobe Analytics, Google Analytics), Tag Management Solutions (Ensighten, Tealium, GTM), and A/B and MVT Testing Solutions (Target, Optimizely), with a strong knowledge of analytical methodologies for evaluating and optimizing customer datasets and digital campaigns
• 3+ years of experience defining analytics, modeling, and tagging strategies and developing measurement and testing plans
• Ability to travel 30%, on average, based on the work you do and the clients and industries/sectors you serve
• Must be legally authorized to work in the United States without the need for employer sponsorship now or at any time in the future

Nice To Haves

• Proven leadership ability with strong client relationship skills
• Executive presence demonstrating ability to communicate clearly and convincingly to respective client teams through excellent oral and written communication skills, including strong presentation skills
• High-level understanding of modeling approaches
• Expert in leveraging widely used reporting/data visualization tools (Ex: Tableau, Microsoft Power BI, Data Studio, Datorama, Looker, etc.)
• Experience with trend identification and supporting tools (Social Listening tools)
• Fluent with Excel and/or other data analysis tools such as SQL or Tableau
• Understanding of databases and ability to mine large data sets using advanced SQL Skills
• Excellent Project Management experience and ability to manage work and meet specific deadlines, highly organized and self-sufficient
• Excellent written and verbal communication skills
• Bachelor's degree or equivalent experience

Responsibilities

• Uncover client's key business questions across the marketing funnel, design and execute analysis to address those questions, and be able to demonstrate the impact of recommendations across paid, owned, and earned channels
• Bring a strong background with proven experience in marketing, advertising and commerce analytics, audience discovery and segmentation, measurement, modeling strategy, and data quality
• Bring extensive knowledge across paid, owned, and earned, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/CRM, voice of the customer/brand studies, or SEO
• Guide multi-dimensional delivery teams with deep dives into large datasets, uncovering insights, and providing impactful recommendations to clients leveraging tools like Google Analytics, DV360, Ads Data Hub, Adobe Analytics, Salesforce/SFMC, BigQuery and more
• Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels through data to provide a holistic view of marketing/advertising/commerce efforts, leveraging tools such as Tableau, Datorama, Data Studio, Looker, or other similar data visualization tools
• Lead the vision and creation of measurement plans, testing plans, tagging strategies, modeling strategy, and A/B testing deployment
• Serve as subject matter expert and proactively drive the development of sales proposals, client points of view, and data-driven best practices
• Understand the evolving landscape of AI and analytics tools, as it impacts how we sell and deliver to our clients, increasing delivery efficiencies and elevating client capabilities
• Bring analytical rigor and wear many hats, between supporting and leading delivery teams, partnering with internal cross-functional teams, client facing exposure, and diving in with a start-up mentality
• Possess strong time management skills to ensure accurate delivery while leading multiple projects and/or business development efforts
• Provide support, coaching, and training to assist in the career and capability development of team members to support the growth of the practice
• Possess strong knowledge of analytical methodologies for evaluating and optimizing customer datasets and digital campaigns (i.e., segmentation, predictive response models, etc.)

Benefits

• At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.
• Learn more about what working at Deloitte can mean for you.
• Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively.
• It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our clients' most complex challenges.
• This makes Deloitte one of the most rewarding places to work.
• From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship.
• From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees