Inside Sales / Mid-Market Representative I

The Nielsen Company•Oldsmar, FL

42d•Hybrid

About The Position

This is a Hybrid position. The expectation is for 2-3 days a week in our Oldsmar office or in front of clients at their offices. The Business Development Representative is a member of the Nielsen Audience Measurement Mid Market Sales Team, dedicated to developing new Advertiser, Agency, Publisher and Non Traditional business in the United States. The scope of the function ranges from understanding and selling Nielsen's national and local audience measurement and Scarborough consumer insight services, active prospecting, contract negotiating, addressing in-bound leads regarding data inquiries, understanding consumer viewership and listenership behaviors, In this role, the Business Development Representative will have ownership of a limited target list and will be responsible for developing new revenue within the assigned territory. Additionally, the role will cover sales operations and analysis, invoice and payment discrepancies and additional client and team support as needed. The role provides the opportunity to foster new relationships for Nielsen for both local/regional and National Advertiser clients. The ideal candidate will possess a strong media background including digital and connected TV and possess a proven track record of building and closing short cycle sales, delivering robust presentations, adapting to the needs of a dynamic, ever-changing environment and client base, and possessing a solutions-oriented sales style.

Requirements

0-2 years of experience - working with clients at all levels - Media experience preferred
BA or BS Degree in Marketing, Communications, Advertising or related field
Understanding of the media and advertising industry
Strong Excel, PowerPoint skills, Google and Salesforce skills
Strong Presentation skills
Experience managing client relationships
Analytic skills
Knowledge of TV, Radio & Digital Industries
Knowledge of Nielsen's Local and National, Audio and Digital solutions
High attention to detail
Strong Interpersonal skills, highly motivated, strong orientation toward client relationships
Persuasive negotiation skills
Excellent communication skills to translate complex concepts into concise yet informative messaging for clients
Ability to handle pressure, juggle multiple responsibilities simultaneously, and work well with a diverse customer base and various internal teams

Responsibilities

Source and secure meeting with new prospects as identified in target territory
Secure expiring business by structuring, negotiating and closing complex contract renewals
Present opportunities to help clients grow our business through consultative selling and solid negotiating skills; grow revenue through sales of incremental products within an established client base.
Utilize Salesforce to track entire sales and contract renewal cycle, including forecasting.
Articulate an excellent understanding of each product and solution, and how the data can be used to improve agency and advertiser business performance.
Provide pre-sales and sales support required to secure new business and renew existing business
Work with Finance, Legal, and Customer Experience stakeholders to ensure compliance with Nielsen guidelines
Ability to work a hybrid model in the Oldsmar Office.