Innovation Accelerator Insights Associate Director of Marketing

Clorox • Oakland, CA

403d • $120,200 - $289,900

About The Position

The Innovation Accelerator - Associate Director of Marketing Insights at Clorox is responsible for leading consumer and market research initiatives that drive innovation and growth. This role focuses on understanding consumer needs and market trends to inform product development and strategy, ensuring that Clorox remains competitive and responsive to consumer demands. The position involves managing research projects from discovery to commercialization, fostering a culture of consumer obsession, and collaborating across business units to support innovation efforts.

Requirements

• Minimum of 10 years in market research and insights, with at least 5 years in CPG/FMCG.
• Experience in brand and innovation.
• Strong understanding of market data analysis (e.g., Circana/Nielsen).
• Digitally savvy and proficient in research tools and agile methodologies.
• Ability to design and execute learning plans based on project objectives.
• Strong analytical skills and data-driven mindset.

Nice To Haves

• MBA or Master's degree in a related field.
• Experience with agile or lean development tools and processes.

Responsibilities

• Build a consumer obsession culture by understanding consumer wants, needs, goals, and behaviors.
• Lead and execute consumer learning plans based on innovation project needs to uncover meaningful consumer insights.
• Drive external focus by analyzing market and consumer trends to identify new opportunities.
• Identify and analyze consumer needs to build growth maps, platforms, adjacencies, and disruptive initiatives.
• Support innovation solutions for current business unit initiatives and new-to-the-company adjacencies.

Benefits

• Health insurance
• Adoption assistance
• 401(k) matching

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree