Information Systems Coordinator

University of Arkansas System•Pine Bluff, AR

About The Position

The University of Arkansas at Pine Bluff (UAPB)—a proud 1890 land-grant institution, the only public historically Black university in Arkansas, and a Carnegie-designated Research College and University—invites applications for the position of Customer Relationship Management (CRM) Specialist—Workday. Reporting to the Director of Technical Services, the institution’s Chief Information Officer, the CRM Specialist serves as the University’s lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday. The CRM Specialist partners closely with Enrollment Management, Academic Affairs, Student Affairs, Institutional Effectiveness, and Communications to ensure that student-facing and stakeholder communications are timely, targeted, compliant, and measurable. The successful candidate will bring strong knowledge of Workday in higher education, an understanding of the student lifecycle, and the ability to translate business needs into effective system solutions. This position plays a pivotal role in improving student communications, increasing conversion and retention outcomes, and strengthening institutional accountability through data. This role is central to UAPB’s institutional transformation agenda to modernize student engagement, strengthen enrollment and retention communications, and improve operational effectiveness through technology. As UAPB implements Workday as a new enterprise platform, the CRM Specialist will help build a campus-wide culture of data-informed communication, ensuring students, faculty, and staff can fully leverage Workday tools to improve service delivery and student success outcomes.

Requirements

Bachelor’s degree from a regionally accredited institution (Information Systems, Computer Science, Data Analytics, Business, Higher Education Administration, or related field).
Minimum of three (3) years of relevant experience in CRM administration, marketing automation, student communications, enterprise systems support, or data analytics preferably within higher education.
Demonstrated experience building audience segmentation, automated communication workflows, and campaign performance reporting.
Working knowledge of data governance, data hygiene, and privacy/compliance expectations (e.g., FERPA).
Demonstrated ability to collaborate across units and translate user needs into technical configurations and business processes.
Strong written and oral communication skills, including the ability to train and support diverse end users.

Nice To Haves

Experience supporting Workday in higher education, including Workday Student and/or Workday CRM (or related Workday student engagement functionality).
Experience implementing or optimizing a CRM as part of a new system rollout (implementation, go-live stabilization, adoption).
Familiarity with admissions/enrollment funnels, student onboarding, persistence/retention communications, or student services workflows.
Experience building dashboards and analysis for conversion, yield, melt, retention, and engagement metrics.
Experience with change management, training development, and end-user adoption strategies.
Master’s degree in Information Systems, Data Analytics, Higher Education, Public Administration, or related field.

Responsibilities

CRM configuration
Segmentation
Campaign automation
Analytics within Workday
Partners closely with Enrollment Management, Academic Affairs, Student Affairs, Institutional Effectiveness, and Communications to ensure that student-facing and stakeholder communications are timely, targeted, compliant, and measurable.
Translate business needs into effective system solutions.
Improving student communications
Increasing conversion and retention outcomes
Strengthening institutional accountability through data.
Build a campus-wide culture of data-informed communication, ensuring students, faculty, and staff can fully leverage Workday tools to improve service delivery and student success outcomes.