Care.com-posted 22 days ago
Full-time • Mid Level
Hybrid • Dallas, TX
501-1,000 employees
Publishing Industries

The Influencer Marketing Manager will play a key role on the Brand and Go-to-Market team, helping to bring Care.com's influencer marketing strategy to life through smart execution and creative leadership. You'll manage campaigns from concept through completion, identifying and partnering with creators, developing engaging and culturally relevant content, and overseeing production, approvals, and go-live schedules. Working closely with Growth, Creative, Legal, Finance, and agency partners, you'll ensure every collaboration is on brand, compliant, and impactful. You'll also analyze performance and audience insights to inform creative optimizations and help shape future influencer initiatives. This is an ideal opportunity for someone who loves process, organization, and creativity in equal measure, and who takes pride in ensuring every detail comes together behind the scenes.

  • Drive the execution of Care.com's influencer marketing initiatives across all social platforms.
  • Identify, vet, and build relationships with influencers who align with brand and campaign goals.
  • Partner with Growth/Media Lead, Creative, PR and Editorial teams to concept a range of influencer campaigns, from performance-driven content, to larger executions that are culturally relevant and integrated across multiple channels.
  • Manage influencer contracting processes, coordinating with Legal and agency partners to finalize agreements.
  • Oversee campaign logistics, timelines, deliverables, creative reviews, and go-live schedules.
  • Review influencer creative for brand alignment, messaging accuracy, and compliance before posting.
  • Maintain organized and detailed records of influencer contracts, content approvals, go-live schedules and final assets
  • Utilize campaign performance data to make strategic and creative recommendations to improve future influencer initiatives.
  • Maintain organized records of influencer contracts, content approvals, and final assets.
  • Deliver finalized influencer assets to the Creative and Growth teams for broader brand usage.
  • Collaborate with Legal, Finance, and external partners to ensure compliance, payment accuracy, and process consistency.
  • Continuously improve workflows, tracking systems, and operational documentation to increase efficiency and scalability.
  • Stay ahead of creator and social trends to identify new opportunities for Care.com to engage authentically and creatively.
  • 3-5 years of experience in influencer marketing, social media operations, or campaign management.
  • Strong grasp of influencer marketing best practices from talent sourcing and creative briefing to campaign measurement.
  • Proven ability to think both creatively and strategically you can brainstorm bold ideas and build the roadmap to execute them.
  • Highly organized, detail-oriented, and comfortable managing multiple campaigns simultaneously.
  • Confident collaborator and strong communicator who can guide agency partners, creators, and internal stakeholders with clarity and empathy.
  • Analytical mindset with the ability to translate performance data into actionable recommendations.
  • Deep understanding of social platforms, creator culture, and evolving digital trends.
  • You have a pulse on internet culture, you can sense the next viral moment before it hits your feed.
  • You're the kind of person who knows which trends matter (and which to skip) and can translate cultural buzz into meaningful brand moments.
  • Thrives in a fast-paced environment and enjoys balancing creativity with operational excellence.
  • Experience with broad, integrated brand partnerships is a plus.
  • Familiarity with influencer marketing platforms (e.g., CreatorIQ, Grin, AspireIQ).
  • health coverage
  • life & disability insurance
  • generous 401K matching
  • PTO
  • paid holidays
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