Influencer Marketing Specialist

Hy-Vee • Grimes, IA

419d

About The Position

The Influencer Marketing Specialist at Hy-Vee is responsible for executing and reporting on influencer marketing campaigns. This role requires a detail-oriented professional who can manage relationships with influencers, maintain brand standards, and align campaign content with corporate initiatives. The specialist will collaborate with various teams to enhance Hy-Vee's social media presence and provide insights and recommendations based on campaign performance.

Requirements

• Bachelor's degree in Marketing, Social Media, Journalism, Public Relations, Communications, or related field.
• 3-5 years previous related work experience with influencer marketing preferred.
• Understanding of social media platforms and Paid Advertising Platforms is a plus.

Nice To Haves

• Experience with Google Analytics.
• Familiarity with Sprinklr and other related software.

Responsibilities

• Manages relationships with influencers.
• Maintains brand standards by reviewing and routing content for approvals.
• Assists with influencer strategy, aligning campaign content with corporate initiatives.
• Provides detailed reports with key insights and recommendations.
• Collaborates with the social team on influencer posts to appear on Hy-Vee's feed.
• Communicates with the paid digital team to boost content.
• Assists with writing influencer briefs and routing for approval.
• Follows and shares industry, competitor, and market trends.
• Works with the RedMedia team to collaborate with vendor requests.
• Collaborates with the brand management team to secure campaign details.
• Assists the sports marketing team with athlete partnership recommendations.
• Provides recommendations to local teams.
• Assists with recommendations for Seasons influencer marketing initiatives.
• Ensures invoices are received and routed in a timely manner.
• Explores opportunities with affiliate marketing.
• Helps support creator program and day-to-day activities.
• Prepares various reports as assigned.
• Performs other job-related duties and special projects as required.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food and Beverage Retailers
• Education Level: Bachelor's degree