Influencer Marketing Specialist - Early Careers
About The Position
TP-Link is expanding how we reach new audiences by leveraging influencer content to bring our products and brand stories to life. We are looking for an Influencer Marketing Specialist to support influencer campaigns across our consumer product lines, including home networking and smart home products, with a primary focus on YouTube long-form content. This is an execution-focused role centered on supporting the end-to-end delivery of influencer campaigns, including creator sourcing and negotiation, content launch, and overall campaign execution, while ensuring a consistent monthly output of high-quality video content. The role involves supporting key operational workflows such as contract management, vendor onboarding, trackable link setup, product seeding and shipping coordination, and influencer payment and invoicing to ensure smooth campaign delivery. Additionally, the role supports performance tracking and analysis to continuously optimize campaign outcomes and improve creator selection over time.
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, Economics, or a related field
- 1+ years of experience in influencer marketing, digital marketing, or a related field
- Highly organized with strong operational skills including managing contracts, briefs, payments, invoicing, logistics and deadlines
- Ability to manage high-volume monthly video deliverables and work with influencer and performance data
- Strong negotiation and relationship building skills with influencers, agencies and internal partners
- Adaptable fast-moving creative problem solver with grit and a continuous optimization mindset
- Basic understanding of performance metrics such as CPM, CPC, conversion, and ROI, with the ability to use data to improve execution
- Must have continuous work authorization in the US without the need for visa sponsorships
Nice To Haves
- Experience in influencer marketing is a plus, with a proven track record of delivering measurable results
- Experience in consumer electronics strongly preferred with the ability to turn product features into compelling, benefit-driven stories
- Social-native mindset with deep fluency in YouTube long-form as well as TikTok and Instagram content formats and creator ecosystems
- Creative storyteller with a solid grasp of digital and influencer trends and experience developing campaign ideas that drive audience engagement
- Knowledge of brand safety disclosure and legal standards for influencer partnerships
- Knowledge of content creation and storytelling
- A curious and creative mindset to develop innovative campaign ideas for influencers
- Experience in brand building, digital strategy, community management, influencer outreach, content creation and industry trends
Responsibilities
- Support the execution of influencer campaigns based on team strategy and planning, ensuring a consistent monthly output of high-quality content.
- Identify and partner with relevant influencers, with a focus on YouTube long-form creators, while supporting short-form amplification across Instagram and TikTok.
- Support end-to-end campaign execution, including influencer sourcing and negotiation, vendor onboarding, contract management, trackable link setup, product seeding and shipping coordination, content review, influencer payment and invoicing, performance tracking and analysis, and post-campaign reporting.
- Track and report key performance metrics, including views, traffic, engagement, and conversions, and provide insights to support campaign optimization and creator selection.
- Stay current on platform trends, new creators, and evolving best practices to unlock new opportunities and enhance influencer impact.
Benefits
- Free snacks and drinks
- Fully paid medical, dental, and vision insurance (partial coverage for dependents)
- Contributions to 401k funds
- Bi-annual reviews, and annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
11-50 employees
