Influencer Marketing Manager

Cotopaxi•Salt Lake City, UT

2d•$90 - $100•Remote

About The Position

Cotopaxi is seeking an Influencer Marketing Manager to lead and scale our influencer partnerships and affiliate commerce ecosystem. This role will own the strategy and execution of paid influencer campaigns, gifted creator programs, and affiliate relationships across platforms including TikTok Shop Affiliate and ShopMy. Operating end-to-end, the Influencer Marketing Manager will oversee the full lifecycle of influencer marketing - from strategic planning and creator selection to outreach, negotiation, contracting, content approvals, and ongoing performance optimization. They’ll partner closely with the Senior Director of Social & Communications on strategy, collaborate with the Social Media Manager on channel integration, and work cross-functionally with eCommerce, legal, paid media, and product teams to ensure creator content supports both brand storytelling and performance goals. This is a highly collaborative role with meaningful ownership and impact - well suited for someone with experience running influencer campaigns for lifestyle brands who brings strong organizational skills, a thoughtful, data-informed approach, and genuine enthusiasm for contributing to a growing, mission-driven brand.

Requirements

3-5 years of experience leading influencer marketing campaigns end-to-end, either in-house or at an agency.
Hands-on experience across paid influencer partnerships, gifted programs, and creator affiliate relationships.
Familiarity with creator affiliate platforms such as ShopMy and LTK, and experience working with TikTok Shop Affiliate programs (in-house or alongside an agency).
Experience partnering with external agencies and serving as a bridge between internal teams and outside partners.
A strong understanding of influencer contracting, usage rights, and content approvals.
Excellent communication and relationship-building skills.
Strong organizational and project management abilities, with comfort managing multiple workstreams.
Experience working cross-functionally in a remote or distributed environment.
Ability to navigate fast-paced campaign calendars and product launches with flexibility and focus.

Responsibilities

Shape influencer and affiliate strategy in partnership with the Senior Director of Social & Communications, aligned to brand priorities, seasonal campaigns, and product launches.
Build partnership frameworks across paid, gifted, and affiliate programs with a focus on long-term creator relationships.
Translate brand initiatives into clear influencer briefs and campaign plans.
Lead paid influencer campaigns end-to-end, including creator sourcing, outreach, negotiation, contracting, briefing, approvals, and reporting.
Manage budgets, timelines, and deliverables to ensure campaigns meet performance goals.
Partner with Paid Media to test influencer and UGC content in paid channels, applying learnings to future campaigns.
Ensure creators deliver ad-ready content that meets brand standards while preserving authenticity.
Oversee gifted partnerships and seeding programs, with support from the Social & Influencer Specialist.
Own Cotopaxi’s creator affiliate ecosystem across ShopMy and TikTok Shop Affiliate, including creator onboarding, activation, and engagement.
Serve as the internal owner of TikTok Shop Affiliate in partnership with an external agency, aligning workflows and cross-functional needs.
Collaborate with eCommerce and Paid Media teams to align affiliate efforts with revenue goals.
Collaborate cross-functionally with Social, eCommerce, Paid Media, Legal, Product, and Communications teams to ensure influencer efforts are integrated and compliant.
Track and analyze performance across paid, gifted, and affiliate partnerships, sharing insights to optimize future programs.

Benefits

Medical, dental and vision benefits with HSA, FSA, and DCSA options.
Company-paid basic life insurance with the option to purchase additional coverage.
Voluntary short-term and long-term disability coverage.
Voluntary accident and critical illness insurance.
Company-paid employee assistance program.
Company-paid volunteer time.
401(k) plan with employer match.
Unlimited responsible PTO.
In The Wild Days: Two company-wide days off to recharge, reconnect, and embrace what inspires you.
Enjoy deep product discounts with 60% off Cotopaxi gear - perfect for living out your next adventure in style.
Gear up for the outdoors with exclusive discounts from partner outdoor and lifestyle brands.
Grow personally and professionally through thoughtfully curated learning and development opportunities.
Stay connected and celebrate often with regular in-person and virtual events that bring our team together, no matter where you work.
Be part of a vibrant, values-driven culture that champions people, innovation, and adventure in everything we do.