Influencer Marketing Manager

Hourglass Cosmetics•West Hollywood, CA

38d•Hybrid

About The Position

Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com In this role, you will report to the Senior Director of Social Media and Influencer Marketing and assist with strategy and execution of Hourglass’ current and growing influencer marketing program. The ideal candidate will have proven experience in building strategies and creative concepts, identifying and engaging influencers, managing outreach programs, and creating engaging, brand worthy content. You should have a deep-rooted interest in beauty and lifestyle with the ability to thrive in a fast-paced culture. Success in this role requires a well-rounded knowledge of the influencer and social media landscape, both paid and earned. Moreover, you are data-driven and can transform numbers into stories, on which you will base your strategic decisions. Experience in community building programs is key, and strong cross-functional communication skills is a must; both verbally and written.

Requirements

Minimum 5 years influencer marketing experience with minimum 3 years in Beauty
Passionate about the Beauty Industry
Strong project management skills – timings, details oriented, flawless execution
Must understand Influencer Marketing to its core
Must have excellent knowledge of social media platforms and best practices
Up to date with social culture and trends
Established relationships with influencers and industry players
Proven success in community building
Understands best-in-class content storytelling
Must have a good understanding of paid media (opportunities and limitations)
Data oriented, each activation informs the following ones
Must feel comfortable with delivering insights that have real business impact
Must be an excellent communicator, natural networker, team player, and highly organized
Keeps a balance between personal accountability and delivery through teamwork
Has worked in or with a multi-stakeholder environment and knows how to collaborate to get the job done internally or externally.
Able to manage multiple priorities, work at pace, and offer support across concurrent projects
Excellent oral and written communication skills
Excellent power point and presentation creation skills
Good knowledge of communications technologies, especially, but not limited to, the Microsoft Office 365 suite, with strong SharePoint skills
Must be able to work from Corporate Office at least 60% of the time

Nice To Haves

Knowledge of international talent is a plus

Responsibilities

Develop influencer campaign strategies for both paid and earned: from creative concept to influencer selection – all based on data, insights and trends
Execute influencer campaigns: influencer outreach, negotiation, briefing, contracting, content review
Lead on talent discovery, building and maintaining influencer relationships within various verticals for earned and paid executions.
Support global mailer program
Build and manage community events
Analyze and report the effectiveness of programs and competitive analysis for key stakeholders utilizing social listening tools such as Creator IQ, Tribe, Traackr, etc.
Responsible for tracking and maintaining the influencer database to ensure it is up to date
Responsible for tracking product orders and sends to ensure deadlines are met and budgets are kept
Partner with Social, Paid Media and PR teams to build synergies between our programs
Manage the affiliate marketing program in partnership with the Digital and eCommerce teams
Demonstrate ability to think both creatively and critically, willing to think outside the box and challenge the status quo while demonstrating sound judgement in strategic decision making.
Highly adaptable and able to adjust to changing demands and shifting priorities while coordinating multiple teams and stakeholders simultaneously
Energetic self-starter with excellent writing and communication skills to formulate and articulate value points to internal & external teams
Strong attention to detail, highly entrepreneurial, creative, open minded, persistent and highly collaborative, with a passion for and understanding of the influencer/social space and the ability to quickly learn about new technologies and platforms
Demonstrates ability to think both creatively and critically; willing to think outside the box and challenge the status quo while demonstrating sound judgment in strategic decision-making