Influencer Marketing Coordinator

Later • New York, NY

314d • $55,000 - $62,000

About The Position

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. As a Campaign Coordinator on our Influencer Marketing Services team, you will be supporting and executing customer campaigns to ensure we are meeting customer goals.

Requirements

• 1-2 years of relevant experience in Influencer Marketing or Influencer innovation
• Agency experience or influencer marketing experience in a high-growth SaaS company preferred
• Experience in a customer facing role
• Professional presence, confidence, and eloquence in meetings and presentations
• Strong relationship-building skills with internal and external stakeholders

Responsibilities

• Ideate and develop Influencer strategy at regular intervals using data-driven insights
• Develop a deep understanding of the Later Influence platform and best practices to drive success for customer campaigns
• Lead the influencer experience on the Later Influence platform by building and executing customer campaigns with a high attention to detail
• Campaign brief creation and setup
• Influencer sourcing and curation
• Influencer contracting and negotiations
• Product and payment fulfillment
• Leverage internal project management tool (Teamwork) to support campaign planning and execution, delegation, and time-tracking
• Communicate clearly and effectively with internal and external stakeholders to enable a best-in-class experience for customers and influencers
• Act as the voice of the influencer in product feedback sessions
• Analyze the influencer-facing experience with a critical eye by campaign to provide strategic recommendations for future campaigns
• Evolve best practices as the Later Influencer platform and industry changes, and create supporting documentation to showcase these changes

Benefits

• Market-based and data-driven compensation approach
• Bi-annual compensation evaluations
• Participation in various benefits plans as part of the overall compensation package
• Bonus potential

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services