Influencer Manager, Influencer

PUBLICIS GROUPE•Santa Barbara, CA

48d•$66,785 - $96,690•Hybrid

About The Position

Influencer Managers play a key role in support of CJI's influencer campaigns. They contribute to the development of influencer marketing strategy for each brand campaign and are directly responsible for ensuring the successful execution of that strategy. IMs will own and maintain influencer relationships, using best practices to optimize campaigns investment and performance.

Requirements

Manage and develop influencer relationships on behalf of advertisers, communicating expectations, sharing best practices, and disseminating content, offers and promotions.
Develop and deliver client meeting agendas in lock step with Campaign Manager for weekly campaign updates on influencer strategy and performance
Participate in building and presenting strategy presentations and post-campaign insights.
Own influencer casting for each campaign; discovery, negotiation and media planning while increasing campaign budgets and performance
Use best practices and insights to better optimize campaign results by interpreting standard and custom reports.
Train and educate influencers on CJ tools and product solutions to optimize their success in the platform.
Coordinate across multiple departments and teams (both internally and with clients) to manage campaign assets and deliverables.
Oversee casting, deliverables, and coordinating between clients/partnerships to ensure timely execution of deliverables against campaign workback schedules
Accountable for hitting campaign targets and goals -- Reporting, recapping and post campaign analysis with support from Analyst
Influencer Relationship Manager (talent/talent management); build and deliver campaign briefs, implement partnership agreements
Enforce brand/program compliance, and communicate guidelines to analyst who supports in the monitoring

Responsibilities

Manage and develop influencer relationships on behalf of advertisers, communicating expectations, sharing best practices, and disseminating content, offers and promotions.
Develop and deliver client meeting agendas in lock step with Campaign Manager for weekly campaign updates on influencer strategy and performance
Participate in building and presenting strategy presentations and post-campaign insights.
Own influencer casting for each campaign; discovery, negotiation and media planning while increasing campaign budgets and performance
Use best practices and insights to better optimize campaign results by interpreting standard and custom reports.
Train and educate influencers on CJ tools and product solutions to optimize their success in the platform.
Coordinate across multiple departments and teams (both internally and with clients) to manage campaign assets and deliverables.
Oversee casting, deliverables, and coordinating between clients/partnerships to ensure timely execution of deliverables against campaign workback schedules
Accountable for hitting campaign targets and goals -- Reporting, recapping and post campaign analysis with support from Analyst
Influencer Relationship Manager (talent/talent management); build and deliver campaign briefs, implement partnership agreements
Enforce brand/program compliance, and communicate guidelines to analyst who supports in the monitoring

Benefits

Flexible time off without the hassle of accrual
A generous number of paid holidays
Company-sponsored team-building events
An Employee Referral Program
Annual recognition awards
Hybrid work arrangements for optimal work-life balance
Parental bonding leave
Backup care options for children and elders
An employee discount program
International SOS program for global support
Business Resource Groups, where employees connect over shared interests to cultivate an engaging, inclusive environment