Influencer & Branded Content

PMG•New York, NY

15h

About The Position

We are PMG Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. PMG × Digital Voices Influencer & Branded Content Roles Who You Will Be Working With PMG and Digital Voices are coming together to build something new — a global Influencer Center of Excellence that blends cultural insight, creator relationships, and performance-driven strategy. Digital Voices brings deep expertise in influencer marketing, creator partnerships, and social-first storytelling. PMG brings global scale, proprietary technology, and a history of helping brands grow through innovation. Together, we’re creating an influencer practice designed for where culture, content, and community are headed next. You’ll work alongside influencer strategists, creators, creatives, data partners, and client teams who care deeply about authenticity, collaboration, and impact. This is a place for people who are curious, thoughtful, and excited to shape how brands show up in culture — not just follow trends, but help set them. This posting isn’t for one specific role. It’s an open invitation to connect with people across the influencer spectrum as we build and level our new team. What You Will Be Doing Depending on your background and interests, you may contribute to work such as: Designing and delivering influencer and creator-led campaigns that feel authentic, social-first, and culturally relevant. Partnering with brands to translate business goals into meaningful creator strategies and storytelling. Collaborating with creators to bring ideas to life — from briefing and production to publishing and amplification. Managing campaigns across platforms like Instagram, TikTok, YouTube, and emerging channels. Using data and insights to understand performance, optimize content, and inform future ideas. Supporting client relationships through clear communication, thoughtful recommendations, and reliable execution. Working cross-functionally with creative, strategy, media, and technology teams to deliver integrated programs. Staying close to culture — tracking creator trends, platform shifts, and new ways audiences engage with content. As our influencer practice grows, these responsibilities may evolve — and you’ll have the opportunity to grow with it. What You Will Bring We’re excited to hear from people with a range of experiences, including: Experience working in influencer marketing, creator partnerships, social media, or digital campaigns (agency, brand, or creator-side). A strong understanding of social platforms and creator ecosystems, and how content performs across them. Curiosity about culture, creators, and how brands can show up in ways that feel human and relevant. Clear communication skills and a collaborative mindset. Comfort working in fast-moving environments where ideas turn into action quickly. A desire to learn, grow, and help shape a practice that’s still being built. Experience with data, reporting, or performance metrics is a plus — but storytelling and judgment matter just as much. Most importantly, you bring perspective, enthusiasm, and a point of view on where influencer marketing is headed next. What We Offer Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support. Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones. Parental Leave: We provide paid parental leave to support your family during important life events. Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching. Fertility and Family Support: Access fertility benefits for all team members and their spouses. Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography. Pet Insurance: Protect your pet's health and your finances. Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being. Commuter Benefits: Access support for travel and commuting needs, where available. Annual Bonus: All employees are eligible for an annual bonus. Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities. AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety. Benefits vary by country, location, and geography to reflect local laws, norms, and expectations. What Sets Us Apart Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way. In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Requirements

Experience working in influencer marketing, creator partnerships, social media, or digital campaigns (agency, brand, or creator-side).
A strong understanding of social platforms and creator ecosystems, and how content performs across them.
Curiosity about culture, creators, and how brands can show up in ways that feel human and relevant.
Clear communication skills and a collaborative mindset.
Comfort working in fast-moving environments where ideas turn into action quickly.
A desire to learn, grow, and help shape a practice that’s still being built.

Nice To Haves

Experience with data, reporting, or performance metrics is a plus — but storytelling and judgment matter just as much.
Most importantly, you bring perspective, enthusiasm, and a point of view on where influencer marketing is headed next.

Responsibilities

Designing and delivering influencer and creator-led campaigns that feel authentic, social-first, and culturally relevant.
Partnering with brands to translate business goals into meaningful creator strategies and storytelling.
Collaborating with creators to bring ideas to life — from briefing and production to publishing and amplification.
Managing campaigns across platforms like Instagram, TikTok, YouTube, and emerging channels.
Using data and insights to understand performance, optimize content, and inform future ideas.
Supporting client relationships through clear communication, thoughtful recommendations, and reliable execution.
Working cross-functionally with creative, strategy, media, and technology teams to deliver integrated programs.
Staying close to culture — tracking creator trends, platform shifts, and new ways audiences engage with content.

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.