Influencer and Creator Manager

Sprout General Referrals

2h•Remote

About The Position

Sprout Social is looking for a bold, strategic Manager, Influencer & Creator to drive our global brand presence and influencer marketing programs. This role sits at the intersection of storytelling, community building and measurable pipeline impact—leading initiatives that not only strengthen our brand but also generate business results through a tiered, intentional creator ecosystem. Why join Sprout’s Marketing team? At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand, and increase customer retention—all in close partnership with our Sales and CX teams. We lead with clarity, act with speed, and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact, and accelerate your career, this is where you belong.

Requirements

6+ years of social media experience across B2B or consumer brands, with deep expertise in social strategy, influencer/creator marketing, and social campaign execution.
A proven track record of connecting social to pipeline and revenue impact, with experience building reporting that resonates with executives.
Exceptional writing, editing, and storytelling skills, with the ability to adapt voice across formats and platforms, and experience using tools such as CapCut, Adobe, and Canva.
Strong project management skills; able to oversee complex programs, budgets, and vendor/creator relationships simultaneously.

Nice To Haves

Familiarity with social listening, analytics, and influencer platforms (e.g., Sprout Social, Traackr, Tagger, Aspire, or CreatorIQ) to measure ROI and optimize campaigns.
Demonstrated success building and executing impactful influencer and creator strategies.

Responsibilities

Scale the Influencer & Creator Program: Architect and manage a tiered partnership model that balances long-term brand ambassadors with flexible, campaign-based creators to drive brand demand and pipeline.
Drive Cross-Functional Impact: Partner across the organization to integrate influencer and creator voices into the customer journey, balancing broad brand reach with measurable demand and pipeline.
Operationalize via Sprout Influencer Marketing: Use our own platform as the foundation for identifying, managing, and scaling partnerships—ensuring rigor, visibility, and balanced impact across the funnel.
Serve as a Strategic Practitioner-Partner to the Product Team: Use day-to-day experience with Sprout’s Influencer Marketing tools to surface practical insights, user feedback, and social-first recommendations that inform the product roadmap and strengthen our competitive positioning.
Build Sprout’s Voice on Creator Strategy: Shape social-first content and thought leadership rooted in creator data and cultural insights. Position Sprout as a standout brand by sharing practitioner-led perspectives on how high-growth creator programs drive business impact across industries.
Innovate Through Creator-First Formats: Pilot new content series and partnership models—including AI-driven creator workflows and emerging video formats—to keep Sprout at the forefront of social innovation and provide a blueprint for our customers.
Lead with AI: Research, experiment with, and implement new technologies and approaches from the rapidly evolving AI toolset—not only to accelerate the work of the social team, but also to transform how the team works and what it delivers to the business.
Elevate reporting & ROI: Develop reporting frameworks that connect influencer programs to business outcomes—including pipeline, CPL, CPM, and revenue influence. Translate insights into clear, executive-ready narratives; content for demand generation; and influencer thought leadership assets for customers and prospects.
Cross-functional leadership: Partner with Brand Creative, Campaigns, Product Marketing, Field Marketing, to strategically engage influencers and creators to amplify integrated campaigns, product launches, and corporate moments (e.g., Dreamforce, Art Basel, Sprout first-party events ).
Mentor and collaborate: Provide guidance to team members, fostering creative excellence, scalable processes, and professional growth.

Benefits

Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.