Influencer Affiliate Marketing Director - Contractor

Live NationNew York, NY
483d$93,600 - $114,400

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About The Position

Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. We are seeking a highly motivated and experienced Influencer Affiliate Marketing Director for up to a 6 month long contract to develop and lead the launch of our influencer affiliate marketplace. This role will focus on working with both internal and external parties to optimize programming appropriately and ultimately drive ticket & partner product sales through this unique format of influencer partnerships. The Influencer Affiliate Marketing Director will be responsible for liaising with our core technology partner to ensure proper attribution setup, asset dissemination, creator onboarding, and payment. The role involves identifying, recruiting, and managing relationships with influencers across various platforms who align with our tour and event target audiences. The director will plan, execute, and optimize influencer affiliate marketing campaigns, using Captiv8's SaaS tools to track campaign performance, measure influencer impact, and make data-driven adjustments. Additionally, the director will monitor and analyze key performance metrics, collaborate with internal teams, ensure compliance with industry regulations, and track the program budget.

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