3886: Industries Media Relations Specialist

Accenture•Chicago, IL

About The Position

The Agency team supports all of Accenture media relations across geographies, industries, functions, and strategy and insights. Writers on the team tell the Accenture story through multiple lenses and formats to help the company strengthen and advance its impact and growth in the marketplace. By writing and editing high-quality content, as well as pitching stories to media, the team helps advance Marketing + Communications’ goals and serves as stewards of the highest editorial standards. The Industries Media Relations communications people help promote, protect, and defend the Accenture brand. This role requires a candidate who can work across various industries, including Resources, Financial Services, and Consumer Goods and Services, with expertise in at least one area being preferred. The ideal candidate is an enterprising communications expert with experience pitching top-tier media, resulting in earned media outcomes. This highly motivated marketing or communications professional must possess impeccable writing skills, be detail-oriented, a proactive team player, and demonstrate exemplary judgment and an ability to transform abstract and complicated issues and information into simple and powerful narratives. The specialist will work closely with global industry media leads to write and edit a wide variety of media materials on diverse topics such as energy, utilities, natural resources, banking, insurance, retail, and consumer goods. This includes articles, news releases, reports, copy about iconic thought leadership, key messages, and social scripts, with topics varying based on industry and regional priorities. Collaboration with team members, client engagement teams, and other relevant parties, including clients, is essential to shape ideas and narratives that align with Accenture’s strategic messages and themes. The role also involves interviewing subject matter experts from across services, corporate functions, and global programs to inform messaging and editorial, translating technical language into clear and accessible copy, and identifying connection points across various Accenture initiatives to develop overarching storylines. Furthermore, the specialist will collaborate with global media and industry analyst directors, industry marketing directors, and client executives to help develop content and lead timely responses to media and analyst requests, while upholding the highest editorial standards and ensuring the application of the Accenture style guide.

Requirements

Minimum of 6 years of marketing/communications and/or writing experience
Experience in communicating complex information, as well as developing compelling external messages
Exceptional writing, editing and oral communications skills – ability to produce compelling content to achieve desired results
Maintain a consistent level of high quality across all written work
Knowledge of core marketing communications and editorial essentials, including strategic message development, executive communications and AP style writing
Track record of conceiving, writing, and coordinating external messaging, including talking points, news releases, video and audio content, social media and content creation for external events with multiple speakers
Strong strategic, analytical thinking skills, with demonstrated excellence in creating and articulating positions
Strong organizational skills, with ability to successfully manage multiple assignments simultaneously while collaborating with a team of marketing and communications professionals, including contractors and third-party vendors
Proven track record of ghostwriting for voice and priorities
Able to meet tight deadlines and adapt to changing timelines
Able to work effectively – and at speed – across functional and geographic groups
Able to work independently with minimal supervision
Experience in integrated communications, including in-depth knowledge of global digital platforms (web, mobile, social), face-to-face channels, content strategy, publishing, and management
Demonstrated teamwork and collaboration in a professional setting, either military or civilian

Nice To Haves

Expertise in at least one industry area (Resources, Financial Services, Consumer Goods and Services)
Experience in a large global enterprise

Responsibilities

Tell the Accenture story through multiple lenses and formats to help the company strengthen and advance its impact and growth in the marketplace
Write and edit high-quality content
Pitch stories to media
Help advance Marketing + Communications’ goals
Serve as stewards of the highest editorial standards
Promote, protect, and defend the Accenture brand
Work across industries – from Resources to Financial Services to Consumer Goods and Services
Pitch top-tier media, resulting in earned media outcomes
Turn abstract and complicated issues and information into simple and powerful narratives
Work closely with the global industry media leads to write and edit a wide variety of media materials on topics ranging from energy, utilities, and natural resources, to banking, insurance and retail and consumer goods
Develop articles, news releases, reports, copy about iconic thought leadership, key messages and social script
Collaborate with team members, client engagement teams and other relevant parties, including clients, as appropriate to shape ideas and narratives that align with Accenture’s strategic messages and themes
Interview subject matter experts and others from across services, corporate functions, and global programs to inform messaging and editorial
Translate technical language to clear and accessible copy
Identify connection points across various Accenture initiatives to develop overarching storylines
Collaborate with global media and industry analyst directors, industry marketing directors, client executives and other relevant parties to help develop content and lead timely responses to media and analyst requests
Uphold highest editorials standards and ensure application of Accenture style guide