Industrial Modality Director

Varex Imaging Corporation•Las Vegas, NV

About The Position

Varex Imaging is seeking a forward-thinking Industrial Modality Director to drive the strategic positioning, solution development, and go-to-market execution for our Indsutrial imaging portfolio. Collaboration is fundamental to this role, requiring close partnership with cross-functional teams—including General Managers, and the VP Industrial Sales—to ensure seamless integration of new technologies and delivery of customer-driven solutions. This leader will play a pivotal role in launching and scaling new Industrial X-ray products and solutions —including imaging bundles, photon counting detectors, and microfocus X-ray sources—while ensuring alignment with customer needs, market trends, and strong internal synergy across key business stakeholders.

Requirements

Bachelor’s or Master’s degree in Engineering, Marketing, or related field; MBA preferred.
8+ years of experience in industrial imaging, preferably in non-destructive testing X-ray technologies.
Proven track record in product marketing, solution development, or strategic marketing roles.
Strong understanding of X-ray system architecture, OEM dynamics, end-user applications and imaging trends.
Experience with new product introductions and cross-functional launch planning.
Excellent communication, leadership, and stakeholder management skills.
Willingness to travel globally as needed.

Responsibilities

New Product Introduction (NPI): Lead the marketing and solution strategy for new Industrial product launches, including X-ray component bundles, photon counting technologies and microfocus X-ray sources
Market Analysis: Conduct comprehensive market analysis utilizing both quantitative and qualitative methods. Identify emerging trends, customer needs, competitor strategies, and market opportunities to inform portfolio direction.
Solution Development: Spearhead the creation and development of innovative Industrial imaging solutions including X-ray component bundles, photon counting technologies and microfocus X-ray sources, ensuring they meet market demands and are ahead of industry trends.
Product Requirement Definition: Gather and analyze customer feedback, market data, and technology advancements to define clear, actionable product requirements for new Industrial offerings.
Value Proposition Development: Craft and refine unique value propositions for new Industrial products and solutions, highlighting their competitive advantages and aligning them with the needs and expectations of the target customer segments.
Strategic Leadership & Roadmap Definition: Define and execute the Industrial solution roadmap in alignment with Varex’s strategic initiatives and in close collaboration with the business units. Establish multi-year product roadmaps, prioritizing features and innovations based on market analysis, business value, and customer impact.
Cross-functional Collaboration: Partner with engineering, operations, and sales to ensure readiness for product launches and to support lifecycle management.
Customer Engagement: Act as the voice of the customer, engaging with OEMs and key accounts to validate product-market fit and gather feedback for continuous improvement.
Marketing Execution: Develop compelling value propositions, launch plans, and sales enablement tools to support global campaigns and regional rollouts.