Indirect Selling Partner Enablement & Activation Lead, AWS Partner Core Enablement Shared Services-Foundations

Amazon • Boston, MA

1d

About The Position

This position is part of the AWS Specialist and Partner Organization (ASP). Specialists own the end-to-end go-to-market strategy for their respective technology domains, providing the business and technical expertise to help our customers succeed. Partner teams own the strategy, recruiting, development, and growth of our key technology and consulting partners. Together they provide our customers with the expertise and scale needed to build innovative solutions for their most complex challenges.

Amazon Web Services (AWS) is the pioneer and recognized leader in cloud computing. AWS customers transform and reinvent their businesses through the cloud and the AWS Partner Network (APN) is helping to dramatically accelerate that innovation, with more than 140k partners in more than 150 countries. More than 90% of Fortune 100 companies and the majority of Fortune 500 companies utilize AWS Partner solutions and services.

Would you like to drive partner success at scale through the Small Business Acceleration Initiative? The AWS Partner Core Enablement team is seeking an experienced Senior Enablement Manager to serve as the Partner Enablement & Activation Lead for SMBs and Greenfield. In this role, you will own end-to-end partner enablement, activation, and communications workflows for our partners to support our SMB & Greenfield customers.

The ideal candidate is highly strategic, operationally excellent, and partner-obsessed, one who can design and implement scalable enablement frameworks that enable partners to drive SMB customer acquisition at unprecedented scale. You have relentlessly high standards and obsess over creating mechanisms that work across diverse partner types, geographies, and business models. You are equally comfortable developing global enablement strategy as you are executing tactical activation campaigns. This role has a global responsibility, and you will influence and collaborate with a wide variety of AWS leaders including Small Business Acceleration Initiative (SBAI) program leaders, executives across AWS Global Sales (AGS) and AWS Specialists and Partners (ASP), as well as partner executives, Partner Territory Managers (PTMs), and cross-functional teams across marketing, operations, and engineering. You are passionate about leveraging AI and automation to transform partner enablement, creating self-service capabilities that enable partners to succeed independently, and building communication frameworks that keep our growing partner ecosystem informed and engaged.
To succeed in this role, you must deliver enablement through a systematic, multi-phase approach that combines structured onboarding workflows, AI-augmented learning systems, and territory-based Partner Territory Manager (PTM) support to ensure partners can independently scale their SMB customer acquisition capabilities. Enablement execution requires establishing clear accountability mechanisms through regular business reviews, performance tracking , and milestone-based development pathways that align partner capabilities with AWS's indirect selling motion—transforming partners from requiring hands-on AWS support to becoming autonomous revenue generators through pre-packaged solutions, standardized GTM playbooks, and self-service enablement resources.

Position available and relocation provided for candidates in Seattle, San Francisco Bay Area, Austin, NYC, Boston, or other AWS offices.

Requirements

• 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross functional teams, building processes and coordinating release schedules
• Bachelor's degree
• Experience managing multiple complex projects and adapting to change

Nice To Haves

• Experience interpreting data and making business recommendations
• Experience identifying, negotiating, and executing complex legal agreements
• Experience communicating and delivering presentations to customers, stakeholders, and/or teammates

Responsibilities

• Design and execute comprehensive partner enablement strategy for SMBs—creating scalable frameworks, playbooks, and learning paths enabling partners to acquire and serve SMB customers.
• Own partner activation workflows from onboarding through ongoing enablement, establishing automated, self-service mechanisms that reduce time-to-productivity and enable efficient scaling.
• Develop automation-first enablement approaches leveraging AI-powered learning systems, intelligent content delivery, and contextual guidance providing just-in-time support.
• Create and manage partner communications strategy with regular cadences, content frameworks, and distribution mechanisms keeping partners informed of updates and best practices.
• Curate comprehensive enablement content library including solution starter kits, industry frameworks, technical guides, sales playbooks, and marketing templates accelerating go-to-market motions.
• Establish partner capability development pathways tailored to different partner types, creating structured learning journeys through progressive maturity stages.
• Support adoption of partner-facing tools, working with Partner Operations and Engineering to ensure enablement materials support successful platform implementation.
• Collaborate with Partner Territory Managers to understand field needs, gather feedback, and optimize enablement content based on real-world challenges.
• Track enablement metrics and provide executive reporting demonstrating impact on partner performance and outcomes.
• Lead cross-organizational collaboration ensuring enablement strategies align with program objectives and partner needs.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level