Inbound Sales Strategist

The Shelf Influencer Marketing Agency

38d

About The Position

This role owns qualified inbound demand and converts it into closed revenue by combining strong sales execution, strategic problem-solving, and a deep, practical understanding of influencer marketing programs. We’re looking for someone who is naturally outgoing, energized by client conversations, and curious about how great brands operate. You enjoy identifying gaps, diagnosing real business problems, and designing solutions — not just selling services. This is not a transactional inbound role. It’s a consultative, solution-oriented sales position for someone who enjoys thinking alongside smart brand teams and confidently turning insight into action. The right person feels like a mini Head of Sales + Strategist, embedded directly in the inbound funnel. Why This Role Exists Inbound selling breaks down when: Sellers rely on leadership to “carry” strategy Conversations stay high-level instead of becoming concrete Follow-ups lack insight, urgency, or direction Deals stall because no one can independently frame a viable program This role exists to eliminate those failure points. Success here means: Faster deal velocity Higher-quality, more strategic conversations Better-qualified, better-scoped deals entering delivery Fewer escalations to senior leadership AI Literacy & Operating Leverage This role requires comfort using AI as a force multiplier, not a crutch. You don’t need to be an engineer — but you should: Use AI to accelerate research, prep, and follow-ups Turn raw inputs into sharper insights faster than traditional workflows Constantly look for ways to do more with less while maintaining quality We value sellers who: Experiment with modern tools Improve their own operating efficiency Bring better thinking to conversations — not just more activity AI literacy here means better outcomes, not busier days. What This Role Is Not This role is not a fit for someone who: Needs scripts to sell Can only close when a buyer is already “ready” Relies on others to explain programs Treats inbound as “easy mode” Confuses activity with effectiveness (volume ≠ outcomes) Is uncomfortable using modern tools and expects process or people to compensate for inefficiency If you’re a strategic, outgoing seller who enjoys problem-solving, values efficiency, and wants real responsibility — we’d love to talk.

Requirements

Consultative selling rooted in curiosity and diagnosis
Strong discovery, qualification, and deal control instincts
Comfort leading strategic conversations with senior brand stakeholders
Ability to close mid-to-large deals with minimal oversight
Strong understanding of influencer marketing, including:
Creator strategy and tiering
Content formats and platform nuances
Measurement trade-offs and performance realities
Executive-level verbal communication
Clear, confident written follow-ups
Accountability for outcomes, not excuses
Comfort being measured on revenue
Bias toward ownership and action

Nice To Haves

Previous influencer marketing experience — especially as:
An Account Manager
A Strategist
A program planner or designer
is a significant advantage
Ability to recognize patterns across past campaigns and apply them to new brand challenges

Responsibilities

End-to-End Inbound Revenue Ownership
Lead discovery, strategy framing, proposal alignment, and close
Maintain momentum and urgency from first call to signed agreement
Translate client goals (retail, DTC, awareness, conversion, retailer-specific) into:
Clear influencer program recommendations
Platform mix (TikTok, Instagram, YouTube, etc.)
Creator tiers, content formats, timelines, and KPIs
Anchor recommendations in what has actually worked, not hypotheticals
Build and maintain strong working knowledge of:
Past campaigns and performance
Retail-specific programs (Walmart, Sam’s, Amazon, etc.)
What performs in reality vs what only sounds good
Deliver thoughtful, value-driven follow-ups (not “just checking in”)
Advance deals through:
New insights
Refined scope
Clear next steps
Maintain control of the sales process without waiting for the buyer to lead
Partner with Strategy, Creative, and Leadership when needed