Inbound Product Marketing Manager, Amazon Advertising - Measurement & AdTech

Amazon • New York, NY

411d • $128,600 - $212,600

About The Position

The Inbound Product Marketing Manager at Amazon Advertising plays a crucial role in shaping the go-to-market (GTM) and product strategy for the Ads business. This position involves close collaboration with Product Managers to ensure that Amazon Ads develops products that meet customer needs and achieve strong product-market fit. The Inbound PMM is responsible for orchestrating important GTM decisions, driving evidence-based customer insights, and aligning the product roadmap with current and future customer needs.

Requirements

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau for data manipulation, including macros, charts, and pivot tables.
• Experience communicating results to senior leadership.
• Experience building, executing, and scaling cross-functional marketing programs.

Nice To Haves

• Experience using SQL or other analytical tools for conducting data analysis.
• Experience with customer segmentation, profiling, and targeting.

Responsibilities

• Conduct in-depth market research, customer interviews, and competitive analysis to identify promising opportunities for Amazon Ads products.
• Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap.
• Communicate the product vision and direction to internal and external stakeholders to drive buy-in and adoption.
• Partner with Product Managers to recommend customer feedback prioritization and support effective Alpha/Beta testing.
• Work closely with Outbound PMMs to ensure GTM strategies align with the product roadmap and gather customer feedback post-launch.
• Develop single-source-of-truth documentation to enable Sales and Marketing with positioning, messaging, product availability, and best practices.

Benefits

• Competitive salary ranging from $128,600 to $212,600 based on geographic location and experience.
• Equity and sign-on payments may be provided as part of the total compensation package.
• Full range of medical, financial, and other benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
• Education Level: No Education Listed
• Number of Employees: 10,001+ employees