In-House Wedding & Special Event Sales Manager

King's Hawaiian • Torrance, CA

117d • $68,640 - $95,000

About The Position

King’s Hawaiian Bakery and Restaurant is seeking a highly motivated, results-driven In-House Sales Manager to launch, build, and grow our Wedding and Specialty dessert department. This role is responsible for generating new business and managing client relationships for wedding cakes, custom cakes, cookies, and other specialty desserts for all types of events. The ideal candidate is a self-starter with leadership potential who thrives in client-facing sales, internal collaboration, and community engagement—someone passionate about hospitality, events, and beautifully crafted desserts. This role requires strong coordination across internal teams, oversight of delivery logistics, and the ability to scale the team and department as demand grows. PLEASE NOTE: This is an IN-HOUSE Sales role located and dedicated to our Restaurant/Bakery location in Torrance, CA. This is not a King’s Hawaiian Corporate Sales role.

Requirements

• 2–4 years of experience in sales, event coordination, or hospitality (wedding industry strongly preferred).
• Strong communication, negotiation, and contract management skills.
• Demonstrated ability to collaborate with cross-functional teams.
• Experience managing schedules or logistics (preferably related to food service or event deliveries).
• Excellent organization and multitasking abilities in a fast-paced environment.
• Leadership ability with a desire to grow and develop a team.
• Self-starter with a passion for connecting with people and building a business.
• Flexible schedule (including evenings, weekends, holidays, and off-site events).
• Must be able to be onsite during the main four holidays.
• Valid driver’s license and reliable transportation for local travel.

Nice To Haves

• Background in dessert, pastry, or foodservice sales.
• Familiarity with wedding/event platforms (e.g., The Knot, WeddingWire).
• Existing network in the wedding, events, or hospitality industry.
• Experience with hospitality or food operations.
• Proven Sales record in similar industry.

Responsibilities

• Proactively identify and engage new clients for wedding and special event bakery orders.
• Build and maintain a steady pipeline of inquiries through outreach, follow-ups, and lead tracking.
• Drive sales by converting leads into signed contracts and nurturing long-term relationships.
• Cultivate partnerships with local businesses to become their preferred dessert vendor.
• Meet or exceed monthly and quarterly sales goals set in collaboration with leadership.
• Conduct client consultations to understand their vision, preferences, and event details.
• Present customized offerings (cakes, cookies, bars, etc.) tailored to individual events.
• Schedule and manage tastings, proposals, and payment timelines with thorough documentation.
• Own the full contract management process, ensuring all terms, pricing, and timelines are clear and accurate.
• Coordinate closely with pastry, kitchen, and service teams to ensure seamless order execution.
• Manage driver schedules and delivery logistics to ensure on-time, accurate event fulfillment.
• Provide outstanding client service from inquiry to delivery and post-event follow-up.
• Maintain an active sales log and track clients’ future milestones (e.g., baby showers, birthdays, anniversaries).
• Collaborate cross-functionally with internal departments (culinary, logistics, operations, etc.).
• Foster a culture of collaboration and accountability as the department is built.
• Take ownership of developing systems, processes, and internal communication workflows.
• Build and maintain relationships with wedding planners, event venues, hotels, and concierge teams.
• Represent our brand at bridal shows, industry events, and networking opportunities.
• Develop co-branded marketing campaigns and referral programs with external partners.
• Stay updated on wedding industry trends, seasonal demands, and competitor offerings.

Benefits

• Competitive salary range of $68,640 to $95,000.
• Opportunities for growth and development within the company.
• Inclusive work environment that celebrates diversity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees