Identity Solutions Marketing Director

About the position

The Identity Solutions Marketing Director plays a pivotal role at Deep Sync, helping to shape our story to customers across all identity and data solutions products, including cloud-based and AI-driven work. This includes external messaging like site content, core presentations, blog posts, and press releases, as well as product-related materials for internal and external use. It also includes the strategy and execution of paid and social media campaigns. The Identity Solutions Marketing Director will report to the Chief Commercial Officer and help drive company revenue by crafting strong narratives, executing successful campaigns, and building the Deep Sync brand in the identity and data solutions space.

Responsibilities

• Continuously research Deep Sync’s marketplace, competitors, and customers to understand customer needs and mindsets throughout the purchase cycle.
• Help ensure brand standards are maintained and best practices are exemplified.
• Assist with the development of various types of sales tools that support each phase of selling and retention, including sales sheets, scripts, etc.
• Develop and implement high-quality lead generation programs that leverage an integrated approach across multiple channels.
• Update and expand our editorial content including email content, white papers, case studies, blog posts, press releases, trade articles, and newsletter articles.
• Maintain a consistent schedule of original and shared content on our social media platforms including Facebook, Twitter, LinkedIn, and YouTube.
• Coordinate the development of marketing emails and report on routine acquisition and loyalty email marketing programs.
• Measure and monitor the success of your marketing efforts with status updates and reports to key stakeholders.
• Work with internal teams to ensure timely and effective execution of projects.
• Develop project timelines and update them accordingly throughout each project.
• Consistently work to improve/streamline processes and procedures.
• Define and execute GTM plans for new product features and launches.
• Partner with product management to synthesize customer insights, competitive intelligence, and market trends into product roadmap and messaging recommendations.
• Craft clear, differentiated positioning and messaging frameworks that resonate with key buyer personas and support demand generation and sales efforts.

Requirements

• Bachelor’s degree in Marketing, Communications, or Business
• 7 or more years of experience
• Strong content and copywriting skills
• Deep understanding of identity resolution, data solutions, cloud environments, and AI
• Ability to think creatively and innovatively
• AI-literacy in work processes
• Ability to take initiative and move projects forward with limited direction
• Success in driving brand awareness and/or direct response via paid media campaigns
• Analytical skills to forecast and identify trends and challenges
• Experience using a CRM platform such as HubSpot or Salesforce
• Experience using website content management systems (CMS) such as WordPress
• Basic understanding of graphic design and related software applications including Adobe Creative Cloud
• Intimate understanding of traditional and emerging marketing channels
• Strong interpersonal skills and ease with building/establishing rapport with an array of people and teams
• Professional demeanor, goal-oriented, self-motivated, creative, flexible, and adaptable to new situations
• Strong time management skills with the ability to manage multiple projects and deadlines
• Passion for learning, trying new things, understanding what works, and quickly adjusting what doesn't

Benefits

• Flexible Time Off and Paid Holidays
• Salary $140,000 - $160,000, commensurate with experience and expertise.
• Medical/Vision/Dental Insurance, Voluntary Life & AD&D Insurance, Short-Term & Long-Term Disability, Critical Illness & Accident Insurance
• 401(k) with employer matching